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Creative is more crucial than ever, according to 8 out of 10 marketers, but what drives creative effectiveness, and can AI help boost it? That's the…
The Modern Marketing Reckoner 2026 by Marketing + Media Alliance (MMA) India and WPP Media returns for its 7th edition with a practical playbook…
Targeting, bidding, and budgeting are measured on every media dashboard in the business. Creative is not, even though it accounts for more of…
Retail media plays a crucial role across the consumer journey, making it an essential touchpoint for brands to drive both awareness and conversion.…
Achieving sustained growth requires more than just transactional customer interactions. This MMA Global webinar, in partnership with Kantar, will…
Personalization has moved from promise to pressure. New research from the Marketing + Media Alliance, EY, and Monks reveals how leading brands are…
At MMA Global APAC, we strive to empower the marketing and advertising ecosystem by addressing its biggest challenges and uncovering transformative…
"Beyond the Awards" offers an exclusive glimpse into the stories behind the 2024 SMARTIES Awards winners. This booklet features detailed campaign …
A practical guide packed with jury tips, submission strategy, winner inspiration and global credentials - built to help you enter, compete and…
The 2025 State of Personalization Report, published by MMA Global in collaboration with Monks provides a comprehensive analysis of how marketing…
The game has changed. So has discovery. Fans aren't just watching IPL 2026, they're asking AI about it. In Partnership with OptimizeGEO, MMA India…
MMA and MediaRadar analyzed five years of advertising across 10 industries and 6 channels. The biggest differences are between categories, not…
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