Vassilis Bakopoulos
SVP – Head of Industry Research, Marketing + Media Alliance
Nicole Vinson
Vice President, Global Digital, Media & Omni-Shopper Experience, Kellanova
Alex Collmer
Founder & CEO, Vidmob
Dontae Mears
SVP, Influencer Strategy – Central Lead, Weber Shandwick
Download the whitepaper: Kellanova Unlocks Predictive Impact Scores
Creative is more crucial than ever, according to 8 out of 10 marketers, but what drives creative effectiveness, and can AI help boost it? That's the #1 question for most marketers today, and that is what MMA Global, Kellanova, and VidMob set out to unlock with their research.
In this exclusive webinar, MMA Global, VidMob, and Kellanova will unveil brand-new research and predictive models that are changing how marketers build, test, and optimize creative. This is the first public release of insights that show how AI can accurately forecast campaign performance and guide creative decisions with precision and scale.
Why Attend?
Be the first to access insights and benchmarks that are not available anywhere else:
- Fresh Research Findings – Preview new data from 443+ creative assets across 10 brands
- Business Impact – Learn how Kellanova estimated the ROI lift and fine-tuned the model to increase its accuracy.
- Creative DNA Unlocked – See how AI identifies brand-specific variables (e.g., indulgent visuals for sweet snacks, social interaction for salty snacks) that preserve brand distinctiveness.
- Workflow Transformation – Discover how predictive creative scores integrate across planning, budgeting, and in-flight optimization, reshaping how marketing teams, creatives, and CFOs collaborate.
- Future Outlook – Understand the biggest challenges in scaling AI-powered creative effectiveness and how leading brands are tackling the "sea of sameness."
Reserve your spot today. 71% of marketers feel unprepared to act on measurement data. This research and webinar will help you stay ahead of the creative revolution and learn how AI is setting a new standard for marketing effectiveness.
