Webinar Sponsor:
Economic uncertainty is accelerating value-seeking behaviors—more cross-shopping, stronger private-label interest, and growth at discount and club formats. InMarket will share new insights from a Nov–Dec 2025 survey of 4,168 U.S. adults and translate them into audience, messaging, channel, and measurement moves you can make now. They will introduce a practical Most Valuable Customers (MVC) lens—high-frequency category buyers segmented by brand share—and show you:
- Where AI improves decision quality: predicting propensity
- Optimizing creative/budgets in-flight
- Getting faster readouts
You'll leave with test designs, iROAS clarity, and decision rules that help you scale winning programs.
Key Takeaways
- The 2026 value shopper: what's changing and how it affects media, creative, and retail media planning
- Prioritizing MVC segments to defend loyalty and convert high-value category shoppers of competing brands
- Practical AI: activation at key moments, in-flight optimization, and outcome-based measurement
- Proving incrementality: lift & conversion (LCI), holdouts/geo-splits, and iROAS you can explain to Finance
