Vassilis Bakopoulos
SVP – Head of Industry Research, Marketing + Media Alliance
Neala Brown
SVP Strategy & Insights, Teads
Michelle Alfano
Senior Director, Digital Marketing, Ally Financial USA
Rose Stark
VP, Brand Marketing and Creative, Choice Hotels International
Doree Speidel
Creative Director, Dave.com
Discover how today’s marketers are reshaping their strategies—and what’s still holding them back.
Join Vassilis Bakopoulos (SVP, Head of Industry Research, MMA Global) and Neala Brown (SVP Strategy & Insights, Teads) as they unveil findings from the 2025 State of Video & CTV Survey, conducted with over 100 senior marketers. Michelle Alfano with Ally Financial, Rose Stark with Choice Hotels International, and Doree Speidel with Dave.com will join to offer perspectives from their work.
This session explores the growing strategic role of video—especially Connected TV (CTV)—in modern marketing. You’ll learn how brands are navigating omnichannel execution, adapting to measurement standards, and investing in AI to scale content and drive outcomes.
Topics We'll Cover:
- Strategic shift: How video is evolving across the funnel and why CTV is gaining traction.
- ROI & investment trends: The rise of programmatic and performance-driven video buying, and how marketers are rebalancing spend across OLV, social, CTV, and linear.
- Executional challenges: What’s slowing marketers down—from measurement and creative complexity to omnichannel coordination—and how they’re adapting.
- Innovation & AI: How brands are embracing GenAI to accelerate creative production and enhance personalization at scale.
Why Attend?
Gain exclusive access to fresh data, peer benchmarks, and practical takeaways to sharpen your video strategy for 2025 and beyond.
Reserve your spot today. Stay ahead of what’s next in video and CTV.
