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Global

Event

View Highlights from MATT Unplugged Virtual: The Future of Marketing Attribution

Highlighting the strategies and tactics that help marketers connect their efforts to actual business outcomes.
Series

The Great Identifiers Debates

Marketing has an identity crisis. Through this series, the MMA has brought together more than 30 industry experts to debate the most effective strategies to roadmap the future of identity.

How SMS can power your multichannel marketing strategy

April 27, 2021

Back in the day, SMS was one of the precursors of digital marketing, and maintained its stronghold over many years. Today, it has entered a new stage of development, opening up exciting new possibilities for brands when combined with other communication channels.

In a world of endless information flows, multichannel marketing offers marketers the best opportunities to engage with their audience and increase brand awareness. As the pandemic has shown, if a brand wants to adapt to a new reality, it must use its digital communication channels to the fullest.

Guide

Download the 2025 Official SMARTIES Submission Kit

Guide

Download the 2025 Official SMARTIES Hispanic LATAM Submission Guide

Download the 2021 Official SMARTIES Hispanic LATAM Submission Guide

The MMA SMARTIES Awards is the world’s only global modern marketing awards program honoring innovation, creativity, and success – highlighting the teams and talent that push the boundaries of modern marketing to reach and engage with consumers in all marketing channels. Gain recognition worldwide and be counted amongst the best in the modern marketing community. The SMARTIES recognizes regional winners, country winners and Global winners in addition to Industry Awards. You can select from a combination of global, regional and local options. Enter a single campaign in multiple categories.

Released: 
March, 2021
File Size: 
1.1 MB
Region: 
Global

Download the 2021 Official SMARTIES Brazil Submission Guide

The MMA SMARTIES Awards is the world’s only global modern marketing awards program honoring innovation, creativity, and success – highlighting the teams and talent that push the boundaries of modern marketing to reach and engage with consumers in all marketing channels. Gain recognition worldwide and be counted amongst the best in the modern marketing community. The SMARTIES recognizes regional winners, country winners and Global winners in addition to Industry Awards. You can select from a combination of global, regional and local options. Enter a single campaign in multiple categories.

Released: 
March, 2021
File Size: 
1.1 MB
Region: 
Global
News

Apple just rolled out new privacy changes, and advertisers worry they'll make it harder to tell if their ads are working

Academic Debate Panel

Part of the MMA’s CEO CMO Summit, this this debate will include Academic panelists, each sharing their perspective and research on the featured marketing growth frameworks. The Academics will debate and discuss the merits and disadvantages of each framework from an teaching perspective.
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The Great Debates: Academic Debate Panel: Part of CEO&CMO Summit

The Great Debates: Academic Debate Panel: Part of CEO&CMO Summit

Jul 20, 2021 · Global

Part of the MMA’s CEO CMO Summit, this debate will include Academic panelists, each sharing their perspective and research on the featured marketing growth frameworks. The Academics will debate and discuss the merits and disadvantages of each framework from a teaching perspective.

Dr. Felipe Thomaz Dr. Koen Pauwels Dr. Carl Mela

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