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APAC

Mindshare and Diageo win big at the Mobile Marketing Association SMARTIES™ India awards 2017

Returning for its sixth edition, the Awards unveiled winners across 17 categories, demonstrating the growing role of mobile in India’s marketing mix

News Type: 
MMA Press Release

Gapit Communications

MMA announces new appointments to Asia Pacific Board of Directors

Industry leaders join forces to drive the agenda for mobile marketing and empower businesses to harness the power of mobile

Singapore, October 5, 2017 – The Mobile Marketing Association (MMA), the leading global trade association for the mobile marketing industry, today announced the appointment of six new Board Members, to its Asia Pacific Board of Directors. Elected by the MMA’s APAC membership, the newly-appointed board members will serve a two-year term, beginning immediately.

The new Board Members include:

News Type: 
MMA Press Release

UM+ (Umeng Technology Ltd) (China)

Zhima Tech (China)

Verystar Linked by Isobar (China)

PingAn Technology (China)

EJAM Group (China)

comScore (China)

comScore Announces Launch of MMX Multi-Platform, As Well As Major Enhancements to Mobile Metrix in India

comScore announced the launch of MMX Multi-Platform, along with major upgrades to Mobile Metrix in India with the introduction of data from its recently launched mobile consumer panel. The introduction of Android mobile panel data expands comScore’s measurement of mobile audiences in India to enable more robust reporting of visitation, engagement and demographics, including new segments for age and gender.

Submitter's Company: 
comScore
Member Mention: 
comScore
News Type: 
Member Press Release