APAC | Page 92 | MMA / Marketing + Media Alliance

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MMA Forum Vietnam

APAC
October 26, 2018 | Ho Chi Minh
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comScore Announces Expanded Multi-Platform and Mobile Measurement in Malaysia with Introduction of Mobile Consumer Panel Data

comScore announced major upgrades to MMX® Multi-Platform and Mobile Metrix® in Malaysia with the introduction of mobile consumer panel data. The introduction of Android mobile panel data expands comScore’s measurement of mobile audiences in Malaysia to enable more robust reporting of visitation, engagement and demographics, including new segments for age and gender.

Click here to read more.

Submitter's Company: 
comScore
Member Mention: 
comScore
News Type: 
Member Press Release

comScore and CTR Announce Expanded Multi-Platform and Mobile Measurement in China

comScore and CTR Market Research announced major upgrades to comScore MMX Multi-Platform and Mobile Metrix in China with the introduction of mobile consumer panel data powered by CTR. The introduction of Android smartphone panel data for application reporting expands comScore’s measurement of mobile audiences in China to enable more robust reporting of visitation, engagement and demographics.

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Submitter's Company: 
comScore
Member Mention: 
comScore
News Type: 
Member Press Release

Zee Digital Convergence Limited

MOAT (China)

Win With Video

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Kantar IMRB & MMA India Smartphone Usage and Behaviour Report Overview (Jan-Mar 2017)

The Smartphone Usage and Behaviour report from Kantar IMRB & MMA (Jan-Mar 2017) shows that time-spent on smartphones jumped 16% over the previous quarter. Strong demand for messaging services, social media platforms, and entertainment apps helped to drive the expansion of mobile internet usage. But what interested us the most is that we’re now beginning to see the result of government initiatives in driving literacy about digital payments. For the first time we’re seeing usage of mobile wallets among less affluent sections (SEC C/D/E).

Released: 
June, 2017
Education Section: 
Archive
Region: 
APAC, India
Keywords: 
mobile marketing india, Smartphone Usage and Behaviour

Culver Max Entertainment Private Limited

comScore announces launch of new multi-platform & enhanced mobile measurement in Indonesia

comScore is today excited to announce the launch of new multi-platform measurement and enhanced mobile measurement in Indonesia, with the introduction of data from its recently launched mobile consumer panel.

The offerings expand comScore’s measurement of mobile audiences in Indonesia to enable more robust reporting of visitation, engagement and demographics.

This development follows comScore’s appointment as the Online Audience Measurement Partner in Indonesia by the Indonesian Digital Measurement Consortium (IDMC) and Bekraf.

Submitter's Company: 
comScore
Member Mention: 
comScore
News Type: 
Member Press Release

Kantar IMRB & MMA Smartphone Usage and Behaviour Report India 2016-17 (Oct-Dec 2016)

The last quarter of 2016 shows that mobile internet usage increased by 29%. The strong gains were driven by a number of industry factors like the launch of 4G services, and the impact of demonetization. The Smartphones Usage and Behaviour report from Kantar IMRB & MMA (Oct-Dec 2016) enables all members of the ecosystem to stay updated with consumer mobile trends and media consumption habits. At the same time, it elaborates the role of mobile as an influencer in the consumer’s path-to-purchase.
 
Released: 
March, 2017
Education Section: 
Archive
Region: 
APAC, India
Keywords: 
Mobile Marketing Report India, Smart Phone Usage & Behaviour

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