GroupM’s Team Airtel joins Essence as part of the move

Delhi, India, 19 December 2018 - Essence, a global data and measurement-driven media agency and part of GroupM, today announced that it will take on integrated media agency of record duties for Airtel, a leading telecommunications services provider in India, effective 1 January 2019. The agency’s scope of work will include both offline and digital media strategy, planning and buying.