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APAC

Fraud

The State of Ad Fraud in Indonesia 2019 Whitepaper

(August 8th, 2019) The Mobile Marketing Association in Indonesia, today announced the launch of the Ad Fraud, Brand Safety & Viewability Whitepaper, followed by an industry event in Jakarta. With the theme ‘ACT’ - Assess, Combat and Track - the series will help marketers assess their exposure to ad fraud, ways to strengthen brand safety, leverage performance marketing for ad platforms and drive accountability in mobile advertising.

Released: 
August, 2019
File Size: 
13.4 MB
Education Section: 
Educational Documents
Region: 
APAC, Indonesia

Essence appoints Kunal Guha as Senior Vice President, Product, APAC

Essence appoints Kunal Guha as Senior Vice President, Product, APAC

 Appointment further strengthens the agency’s integrated, full-service product offering in the region

Singapore, 6 August 2019 - Essence, a global data and measurement-driven media agency which is part of GroupM, today announced the appointment of Kunal Guha as Senior Vice President, Product, APAC. Based in Singapore, he reports to Richard Mooney, Global Chief of Product Operations.

News Type: 
Member Press Release

Essence wins integrated media agency of record duties for ZEE5 India

Essence wins integrated media agency of record duties for ZEE5 India

Mandate includes the SVOD business, as well as offline media and SEO duties

Mumbai, India, 24 July 2019 - Essence, a global data and measurement-driven media agency which is part of GroupM, today announced that it has won integrated media agency of record duties for ZEE5 India, the fastest-growing over-the-top (OTT) platform in the country.

News Type: 
Member Press Release

Interspace Vietnam Co. Ltd (ACCESSTRADE)

SilverPush

LINE Indonesia

Decision Lab

Twitter Asia Pacific Pte Ltd (Indonesia)

Indonesia: Case Study Production Package

We are happy to announce a partnership with GetCraft, the leading creative vendor marketplace in South East Asia with network of 1,000+ videographers to help you develop your Mobile Marketing case study video. GetCraft creators are well trained and equipped to assist you in telling your story. Through the GetCraft network, you can select videographers with various pricing and specification.

Video production cost starts at IDR 8.000.000.

Released: 
May, 2019
Region: 
APAC, Indonesia

Essence appoints James Smyllie as Vice President, Media Planning, APAC and Lee Walsh as Vice President, Media Activation, APAC

Essence appoints James Smyllie as Vice President, Media Planning, APAC and Lee Walsh as Vice President, Media Activation, APAC

Additions to regional leadership team further strengthen the agency’s skills and capabilities in line with its product vision and business development plans

News Type: 
General News