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Pushed Severe Weather Alerts Now Available in AccuWeather Android App

STATE COLLEGE, Pa. March 05, 2012 – AccuWeather’s new Android application for smart phones boasts real-time, pushed severe weather alerts that make it easy to receive notice of impending, inclement weather in your home location.

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AccuWeather Committed to Offering its World Class Weather Applications Across Mobile Manufacturers

STATE COLLEGE, Pa. March 28, 2012 – AccuWeather’s partners include the top 10 mobile handset manufacturers responsible for 85% of the devices shipped worldwide. In 2011 alone, the global distribution of AccuWeather mobile applications exceeded more than one quarter of a billion devices.

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AccuWeather Wins Mobie for Best iPhone App

STATE COLLEGE, Pa. April 26, 2012 – AccuWeather for iPhone is the “Best iPhone App” according to the 2012 Mobie Awards presented at The Mobile Show 2012 in Dubai. AccuWeather for iPhone has detailed and local weather forecasts for 2.7 million locations worldwide. It is easy-to-use, designed with bright weather icons that clearly illustrate the forecast, and it alerts users to severe weather.   

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Yodelmobile Launches App Discovery Campaign for Kobo

Integrated app discovery campaign enables tailored advertising

London, 9 July 2012 – Mobile marketing agency Yodelmobile has announced the launch of a new app discovery campaign for Kobo, one of the largest e-reader businesses on the market. The app discovery campaign features banners and HTML5 advertising to drive smartphone, tablet and web users to download the Kobo app.

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Location Based Marketing (LBM) is awash with buzzwords and jargon. You might come across terms such as: local, hyperlocal, geo-fence, geo-targeting, location-based search, location-based services, SoLoMo (social, local & mobile), location-based solutions, deals around me, and many more. This may seem dizzying, but each of these terms has the same underlying concept and the same end-goal: connecting consumers with businesses within a specific geographic area.

16 million Americans will book Travel via mobile this year. Learn about these insights and more as xAd dives deeper into mobile and the travel industry.
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Just one year after declaring the “year of mobile”, the
industry continues to accelerate at an exciting rate as brands and SMBs learn
the value of mobile advertising. Leading the charge in mobile’s continued
growth is the value found in local-mobile targeting. From big brands to local
businesses, mobile-local is making its way into advertising budgets in a big
way.

Locally
targeted ads in mobile have shown success in multiple business categories,

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AdTruth Convenes 18 Digital Media Companies to Plan Deployment of Universal Tracking in Mobile

Leaders gather in San Francisco and Munich to examine evolving mobile tracking, targeting and privacy requirements.


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