Attracting thousands of submissions annually from around the globe, the Business Impact Index recognizes the best-of-the-best. Our proprietary methodology developed in collaboration with WARC, the global authority on advertising and media effectiveness, compiles the rankings using finalist and winner data from the awards programs across the globe. Search by region or company type.
The MMA SMARTIES Business Impact Index is the first and only global modern marketing index that identifies, ranks and awards top agencies, advertisers (brand owner), brands and solution providers driving significant business impact.
| Rank | Advertiser | Region | Points |
|---|---|---|---|
| 1 | Unilever | MENA | 1141.0 |
| 2 | PepsiCo | MENA | 480.1 |
| 3 | Government of Saudi Arabia | MENA | 369.2 |
| 4 | Almarai | MENA | 230.4 |
| 5 | L'Oréal | MENA | 206.4 |
| 5 | Mastercard | MENA | 206.4 |
| 7 | Koç Holding | MENA | 201.4 |
| 8 | Eczacibasi Holding | MENA | 177.3 |
| 9 | Nestle | MENA | 156.7 |
| 10 | Reckitt | MENA | 153.8 |
| 11 | Miral Asset Management | MENA | 152.9 |
| 12 | Vodafone | MENA | 124.7 |
| 13 | Ceconomy | MENA | 122.0 |
| 13 | Dimes | MENA | 122.0 |
| 15 | Turkish Airlines | MENA | 117.7 |
| 16 | Government of United Arab Emirates | MENA | 116.7 |
| 17 | LC Waikiki | MENA | 112.4 |
| 18 | Sabancı Holding | MENA | 104.7 |
| 19 | The Ford Motor Company | MENA | 104.5 |
| 20 | Anadolu Grubu | MENA | 104.3 |
| 21 | Sony | MENA | 96.3 |
| 22 | Mondelez International | MENA | 93.3 |
| 23 | King Faisal Specialist Hospital & Research Centre | MENA | 92.2 |
| 24 | STC Group | MENA | 92.1 |
| 25 | The Coca-Cola Company | MENA | 82.3 |
| 26 | Landmark Group | MENA | 80.4 |
| 27 | Allianz | MENA | 80.3 |
| 28 | Saudi Esports Federation | MENA | 80.2 |
| 29 | Government of Oman | MENA | 76.4 |
| 29 | Versuni | MENA | 76.4 |
| 31 | Restaurant Brands International | MENA | 76.2 |
| 32 | Amazon | MENA | 72.4 |
| 33 | Boyner Holding | MENA | 68.5 |
| 34 | Al Tayer Group | MENA | 60.1 |
| 35 | Mobily | MENA | 52.1 |
| 36 | Kraft Heinz Company | MENA | 48.1 |
| 37 | Saudi German Health | MENA | 47.1 |
| 38 | Anghami | MENA | 44.2 |
| 38 | Dosy | MENA | 44.2 |
| 40 | Migros Ticaret A.Ş | MENA | 41.6 |
| 41 | Mashreq | MENA | 40.3 |
| 42 | GMG | MENA | 40.2 |
| 42 | Skechers | MENA | 40.2 |
| 42 | Yıldız Holding | MENA | 40.2 |
| 42 | Yum! Brands | MENA | 40.2 |
| 46 | Government of Qatar | MENA | 40.1 |
| 46 | LÖSEV | MENA | 40.1 |
| 48 | Saudi Telecom Company | MENA | 40.0 |
| 48 | Toyota Motor Corporation | MENA | 40.0 |
| 50 | Zorlu Holding | MENA | 36.0 |
| 51 | Nippon Paint | MENA | 33.0 |
| 52 | Arla Foods | MENA | 32.2 |
| 52 | AvaTrade | MENA | 32.2 |
| 52 | Government of Egypt | MENA | 32.2 |
| 55 | Intralot | MENA | 32.1 |
| 56 | First Abu Dhabi Bank | MENA | 28.1 |
| 56 | Renault | MENA | 28.1 |
| 58 | Sumsub | MENA | 26.6 |
| 59 | Ak Gida | MENA | 24.1 |
| 59 | Danone | MENA | 24.1 |
| 59 | Evyap | MENA | 24.1 |
| 59 | Haleon | MENA | 24.1 |
| 59 | IHG Hotels & Resorts | MENA | 24.1 |
| 59 | McDonald's | MENA | 24.1 |
| 59 | Procter & Gamble | MENA | 24.1 |
| 59 | Türkiye İş Bankası | MENA | 24.1 |
| 67 | Zain | MENA | 24.0 |
| 68 | Perfetti Van Melle | MENA | 16.1 |
| 69 | Intel | MENA | 16.0 |
| 70 | Samsung | MENA | 13.0 |
| 71 | Al-Futtaim Group | MENA | 12.1 |
| 71 | BYD | MENA | 12.1 |
| 71 | Kenvue | MENA | 12.1 |
| 74 | Bayer Group | MENA | 12.0 |
| 74 | Eti | MENA | 12.0 |
| 74 | Garanti BBVA | MENA | 12.0 |
| 74 | Tavuk Dünyası | MENA | 12.0 |
| 78 | Government of Turkey | MENA | 8.1 |
| 78 | Spotify | MENA | 8.1 |
| 80 | Akbank | MENA | 8.0 |
| 80 | Almajdouie Holding | MENA | 8.0 |
| 80 | Association Familiale Mulliez | MENA | 8.0 |
| 80 | CEC Entertainment | MENA | 8.0 |
| 80 | HAYTAP | MENA | 8.0 |
| 80 | IFFCO Group | MENA | 8.0 |
| 80 | Karaca | MENA | 8.0 |
| 80 | Kimberly-Clark | MENA | 8.0 |
| 80 | LVMH | MENA | 8.0 |
| 80 | MiSK Foundation | MENA | 8.0 |
| 80 | Nissan | MENA | 8.0 |
| 91 | adidas | MENA | 4.0 |
| 91 | Aksoy Group | MENA | 4.0 |
| 91 | Bank Audi | MENA | 4.0 |
| 91 | BitHero | MENA | 4.0 |
| 91 | BRF | MENA | 4.0 |
| 91 | Çizmeci Gıda | MENA | 4.0 |
| 91 | Henkel | MENA | 4.0 |
| 91 | Hepsiburada | MENA | 4.0 |
| 91 | ING Group | MENA | 4.0 |
| 91 | Kallassi Group | MENA | 4.0 |
| 91 | Kamal Osman Jamjoom Group | MENA | 4.0 |
| 91 | Kız Başına | MENA | 4.0 |
| 91 | Mercedes-Benz Group | MENA | 4.0 |
| 91 | South Beach Skin Care | MENA | 4.0 |
| 91 | Wego | MENA | 4.0 |
| 91 | Yataş | MENA | 4.0 |