Smarties Hispanic LATAM - Jury | MMA / Marketing + Media Alliance

Smarties Hispanic LATAM - Jury

  • Jury President

    Federico Barallobre CMO MODO
    Javier Kölliker Frers Beauty & Wellbeing Marketing Head Southern Cone Unilever
    Stella Laurenti Communication & Media Manager de ICBC Vice Chair Argentina de MMA
  • Jury President

    Victoria Cole CEO Latam VML
    Stella Laurenti Communication & Media Manager de ICBC Vice Chair Argentina de MMA
    Enrique Tron Director Marketing Operations, Brand Performance & Sponsorships MetLife México

    Jury

    Carolina Méndez Acosta General Manager Cold Cuts Grupo Lala
    María Victoria Fernández Acuña Sr Marketing Manager Arcos Dorados
    Tomas Amorena Gerente de Marketing Volkswagen Argentina
    Federico Andino Director de Marketing Mondelez Cono Sur
    Silvana Antoniazzi Marketing VP Cono Sur VISA
    Carolina Bernal Marketing Manager México Mastercard
    Carolina Rey Blanco Directora de Nuevos Negocios Midios México
    Lucas Bonardi Director para South Cone & Andean Mercado Ads
    Johanna Calic Founder & Chief Creative Officer Cinco Juanes
    Fátima Carnero Head of Marketing Farmacity
    Tristan Castellano Country Manager Flix Media Argentina
    Luciana Etcheverry Head of CX & Media México Mondelēz International
    Jimena Faena VP, Marketing, Brand Operations & Revenue Management LATAMC Wyndham Hotels & Resorts
    Rafael Eugenio Figueroa Head of Marketing México & Perú MotoContinental
    Andrés Gobbi Media & Content Lead Bayer South Cone
    Daymar Guzman Director Marketing Servicios Financieros Coppel
    Agustina Hofbauer Head Of Marketing Latam South Kenvue
    Carolina del Hoyo Regional Marketing Director Fratelli Branca
    Julia Lois CMO de Zonda Bitcoin Capital
    Sebastián Álvarez Director de Marketing y Estrategia Comercial Dreamco
    Montserrat Martinez Brand & Product Director JLR
    Caroline Miranda Head de Marketing Tramontina México
    Cecilia Panetta Gerente Ejecutiva de Marketing AXION energy
    Ana Paula Pavese CEO OSA
    Agustina Pelfini CMO YPF
    Silvia Ramirez Head Rappi Ads México
    Natalia Rebecchi Directora de Connections+Data Cervecería y Malteria Quilmes
    Alejandra Restrepo Directora de Mercado Ads Mercado Libre México
    Paula Riera Gerente General Midios
    Jorge Sabatini Retail Media & Performance Marketing Manager Unilever
    Silvina Russo Former Gerente de Marketing Grupo Petersen
    Ariel Traverso Founder & CEO A-TRAIN
    Pablo Verdenelli CEO Seenka
    Mariana Verderame Country Manager Cono Sur MiQ
    Catalina Rodriguez Villegas Head of Integrated Brand Communication & E-Commerce IBC, Danone Argentina
    Carolina Wood Directora de Marketing Raízen Argentina
    Angeles Zocchi Subdirector de Marketing Nissan México
  • Jury

    General Manager Cold Cuts
    Grupo Lala
    Director de On Trade México
    Pernod Ricard
    Marketing VP Cono Sur
    VISA
    Marketing Director
    Mercado Livre
    Sr Marketing Digital VP
    Citibanamex
    Head of Loyalty & CRM
    YPF
    VP of Expansion
    Adsmovil
    Directora de Nuevos Negocios
    Midios México
    Marketing Director
    Danone México
    Director para South Cone & Andean
    Mercado Ads
    Head of Marketing
    Farmacity
    Head of Marketing South cone
    Kimberly Clark
    Director of Creative Strategy Nutrition LATAM
    The Coca-Cola Company
    Chief Director
    Hoopla
    Head of Ads Marketing LATAM
    Netflix
    Co-founder & Managing Director
    Logan
    Co-Founder
    ISLA
    Director Marketing Servicios Financieros
    Coppel
    Director de Marketing
    Renault Argentina
    Communication & Media Manager de ICBC
    Vice Chair Argentina de MMA
    Brand & Product Director
    JLR
    Directora de Marketing, fidelización y marca
    Dia Argentina
    General Manager Business Solutions, South Cone
    TikTok
    Unilever Latam Digital Marketing, Media & Commerce Manager de Beauty & Wellbeing
    Unilever
    Head of Marketing
    Mastercard
    Head of Sales
    Samsung Ads México
    Customer Marketing Manager ConoSur
    Bacardi
    COO
    Publicis Groupe Argentina
    Director de Patrocinios
    Heineken México
    Marketing y R&D Director
    Grupo Ayudin
    Media Domain Lead Insights Division
    Kantar
    Director Marketing Operations, Brand Performance & Sponsorships
    MetLife México
    Country Manager Cono Sur
    MiQ
    General Strategy Director
    VML
    ECD
    draftLine
    Director de Marketing
    Danone Argentina

    Jury President

    Latam Strategy Director & Chief of Staff
    Kenvue
    Regional Marketing Director
    Fratelli Branca
    CMO
    PepsiCo
  • Jury President

    CEO Latam
    VML
    CDMO & CCO
    L’Oréal México
    VP de Marketing
    Cerveceria y Maltería Quilmes

    Jury

    Latam Strategy Director & Chief of Staff
    Kenvue
    Director para South Cone & Andean
    Mercado Ads
    Head of Marketing
    Farmacity
    Country Director México
    Mercado Ads
    Sr. Marketing Director, Latin America North
    Kenvue
    Head of Marketing for Marketplace
    Mercado Libre
    CEO
    Havas Group México
    Directora Regional de Marketing Latam
    Godrej
    Head of CX & Media México
    Mondelēz International
    Marketing Manager
    American Express
    CEO / Creative Founder
    Director Creativo
    ISLA
    CMO de Zonda Bitcoin Capital
    Presidente
    PML
    Vice President, Charge Products & Marketing
    American Express
    Presidente & CEO México
    BBDO
    Gerente de Marketing
    Audi Argentina
    Sr. Media Manager & Retail Media
    Unilever
    Director de Marketing
    Cervecería y Maltería Quilmes
    Former Gerente de Marketing
    Grupo Petersen
    VP, Managing Director
    R/GA
    Marketing Director - Mexico
    Motorola Mobility (a Lenovo Company)
    Directora de Marketing
    Raízen Argentina
  • Jury President

    Ex Head of Creative Latam
    Google

    Jury

    General Manager Cold Cuts
    Grupo Lala
    Marketing Director
    Mercado Livre
    Chief Marketing Officer
    YPF
    CEO Latam
    VML
    Vicepresidente de Producto y Operaciones
    Adsmovil
    Gerente de marketing de Motorola Argentina, Uruguay, Paraguay y Bolivia
    Motorola
    Director Brand Marketing Communication
    Stellantis
    Co-founder & Managing Director
    Logan
    Vice-President of Strategy and Innovation
    DDB Latina
    Communication & Media Manager de ICBC
    Vice Chair Argentina de MMA
    Connections Director
    Cervecería y Maltería Quilmes
    Director de Marketing
    Villavicencio
    Especialista en comunicación
    Head of Marketing Data
    ABInBev
  • Jury President

    Director de Marketing
    Cervecería y Maltería Quilmes

    Jury

    Directora de Nuevos Negocios
    Midios México
    Managing Director & Chief Digital Officer
    BBDO
    Chief Growth Officer
    VML
    Co-Founder
    Plug
    Global Head of Ads
    Rappi
    VP eCommerce Latin America
    Mondelēz Internacional
    Director de Medios para South Cone
    Coca-Cola
    Director de Medios Colombia
    Johnson&Johnson
    Former VP de Marketing México
    Danone
    CMO
    Grupo Newsan
    Media Domain Lead Insights Division
    Kantar
    Responsable de Latam
    Waze
    Marketing and Digital Head International Consumer Services
    American Express
    Directora de Marketing
    Raízen Argentina


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