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The State of Video & CTV
Video is now at the heart of the marketing mix
An overwhelming majority of marketers plan to increase their investment in the year ahead, seeing it as the most essential tactic for reaching audiences and driving business outcomes across the entire funnel.
Navigating the GenAI Landscape
A Practical Roadmap for Marketing Organizations
Generative AI (GenAI) may offer a transformative potential for marketing, but realizing this requires a strategic, organization-wide approach. We introduce a strategic framework, the "Need-Case Map," to guide marketers in prioritizing investments, aligning initiatives with business objectives, and maximizing impact.
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LATAM
LATAM
LATAM
LATAM
YPF S.A.
L'Oreal Brasil
Predicta (Adnetwork Internet)
MMA Mobile Yearbook Latam 2018
Released:
December, 2018
Education Section:
Archive
Region:
LATAM
MMA Mobile Report Colombia
Released:
December, 2018
Education Section:
Archive
Region:
LATAM
,
Colombia
MMA Mobile Report Brazil
Released:
December, 2018
Education Section:
Archive
Region:
LATAM
,
Brazil
MMA Mobile Report Argentina
Released:
December, 2018
Education Section:
Archive
Region:
LATAM
,
Argentina
MMA Mobile Report Mexico
Released:
December, 2018
Education Section:
Archive
Region:
LATAM
,
Mexico
Regional Insights (desk research)
Released:
December, 2018
Education Section:
Archive
Region:
LATAM
Whitepaper Forum Argentina 2018
Released:
December, 2018
Education Section:
Archive
Region:
LATAM
,
Argentina
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