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The State of Video & CTV
Video is now at the heart of the marketing mix
An overwhelming majority of marketers plan to increase their investment in the year ahead, seeing it as the most essential tactic for reaching audiences and driving business outcomes across the entire funnel.
Navigating the GenAI Landscape
A Practical Roadmap for Marketing Organizations
Generative AI (GenAI) may offer a transformative potential for marketing, but realizing this requires a strategic, organization-wide approach. We introduce a strategic framework, the "Need-Case Map," to guide marketers in prioritizing investments, aligning initiatives with business objectives, and maximizing impact.
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AOL Brasil LTDA
App Samurai (Apps Medya Teknoloji A.S.)
Appier Pte. Ltd (Vietnam)
Appnext PTE Ltd (Turkey)
AppROI
AppsFlyer
ArabyAds
Arcelik Pazarlama A.S.
Arcelik Pazarlama A.S.
AT&T Communications
Augustus Media FZ LLC
Avyan Holdings
AXA (MMAF)
B&H Photo Video
Bacardi
Banco Macro
Bank Of America
BARC (Broadcast Audience Research Council)
Barometric
Bayer (Germany)
Bayer (LATAM)
Bealls, Inc.
Behr Paint Company
Beintoo S.p.A. (Germany)
Ben & Jerry’s
Bilyoner Interaktif Hizmetler A:S
Binh Duong Nutifood Nutrition JSC
BioGaia AB
Black Glass
Blue Robot Pty Ltd
Blueseed Corporation
Bluprint
BNP Paribas
Bobble.ai
Bond Dijital Iletisim Teknolojileri ve Reklamcilik Ticaret A.S.
Boston Consulting Group (BCG)
Boticario Produtos de Beleza Ltda
Bouygues Telecom
Bradesco Seguros S/A
Brancher.X Vietnam Company Limited
Brands Vietnam
Brooks Brothers
Brunswick Corporation
Bucksense
Buick
Bullet
ByteDance Inc. (TikTok)
Cadent
Cadillac
Calea (Mood Messenger)
Campbell Soup Co.
Canva
Capital One
Carat Advertising Ltd (China)
Carat Deutschland GmbH
CarMax
Carnival Cruise Line
Carnival Cruise Line
Catalyst Brands
CEAT Ltd
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