Attracting thousands of submissions annually from around the globe, the Business Impact Index recognizes the best-of-the-best. Our proprietary methodology developed in collaboration with WARC, the global authority on advertising and media effectiveness, compiles the rankings using finalist and winner data from the awards programs across the globe. Search by region or company type.
The MMA SMARTIES Business Impact Index is the first and only global modern marketing index that identifies, ranks and awards top agencies, advertisers (brand owner), brands and solution providers driving significant business impact.
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Business Impact Index
Top Brands
Top 10 ranking
Points by company
Full results
| Rank | Brand | Industry | Region | Points |
|---|---|---|---|---|
| 1 | Dove | Toiletries & Cosmetics | North America | 140.9 |
| 2 | Nami Matcha | Soft Drinks | North America | 63.0 |
| 3 | Mazda | Automotive | North America | 60.1 |
| 4 | McDonald's | Retail | North America | 55.0 |
| 5 | Sandy Hook Promise | Non-profit, Public Sector & Education | North America | 50.0 |
| 6 | Foundation to Combat Antisemitism | Non-profit, public sector & education | North America | 49.4 |
| 7 | Ford | Automotive | North America | 43.0 |
| 8 | AXA | Financial Services | North America | 35.0 |
| 9 | Cesar | Household & Domestic | North America | 34.4 |
| 9 | Media & Publishing | North America | 34.4 | |
| 9 | Warner Bros | Media & Publishing | North America | 34.4 |
| 12 | Finish | Household & Domestic | North America | 30.8 |
| 13 | Booking.com | Transport & Tourism | North America | 25.8 |
| 13 | Domino's Pizza | Food | North America | 25.8 |
| 13 | John Deere | Automotive | North America | 25.8 |
| 13 | Peacock | Media & Publishing | North America | 25.8 |
| 17 | Sanofi | Pharma & Healthcare | North America | 21.5 |
| 18 | L'Oréal | Toiletries & Cosmetics | North America | 20.0 |
| 19 | Infiniti | Automotive | North America | 17.2 |
| 19 | Lovesac | Retail | North America | 17.2 |
| 19 | Sierra Nevada Brewing Co. | Alcoholic Drinks | North America | 17.2 |
| 22 | AT&T | Telecoms & Utilities | North America | 12.9 |
| 22 | City of Pompano Beach | Transport & Tourism | North America | 12.9 |
| 24 | Buchanan's | Alcoholic Drinks | North America | 10.0 |
| 25 | E*TRADE | Financial Services | North America | 8.6 |
| 25 | MSC Cruises | Transport & Tourism | North America | 8.6 |
| 27 | Aspercreme | Pharma & Healthcare | North America | 4.3 |
| 27 | Bank of America | Financial Services | North America | 4.3 |
| 27 | Easterseals | Non-profit, Public Sector & Education | North America | 4.3 |
| 27 | First Hawaiian Bank | Financial Services | North America | 4.3 |
| 27 | Land O'Lakes | Business & Industrial | North America | 4.3 |
| 27 | Mattermost | Technology & Electronics | North America | 4.3 |
| 27 | Neutrogena | Toiletries & Cosmetics | North America | 4.3 |