Global

AI answers are the new front door to brand discovery. Most marketers sense that community conversation shapes what AI surfaces, but no one had measured how much. Across 212 brands over 27 months, MMA quantified it, and how to move it. Join us for what the numbers reveal about the role of community depth and how to influence it.

Customers now research, compare, and decide with AI before they ever reach your site, and a lot of that doesn’t show up in your analytics. Pairing behavioral data from enterprise brands with a survey of consumers and senior marketers, Knotch and MMA show how the journey is really changing, what marketers are doing about it, and where perception and reality diverge.

What if you're trying to acquire the wrong customers?

Most acquisition models are built to answer one question: who's likely to buy? But the smartest companies are asking something harder: who's likely to become a high-value, long-tenured customer? A new approach scores every lead before they ever convert, reordering acquisition spend around long-term value instead of short-term conversion rates.