MIDIOS, the renowned media agency, announces the addition of CANDY to its client portfolio. Through this partnership, MIDIOS will be responsible for developing and executing media strategies for the brand.
CANDY is a company recognized for its innovation and commitment to quality in large home appliances. This year, the Italian brand celebrates 80 years of offering products that blend accessibility, innovation, and ease of use.
AI and privacy regulations are evolving rapidly, presenting both challenges
and opportunities for marketers. From the EU’s transformative AI Act to
clashes in the U.S. between federal deregulatory efforts and state-level
consumer protections, the legal landscape is changing daily. In this webinar,
Alec Foster will provide a comprehensive overview of these developments,
translating complex regulations into actionable strategies for modern
marketing teams.
Conversational AI is transforming marketing, enabling brands to move beyond static interactions to dynamic, real-time engagement. Consumers now expect hyper-personalized, responsive experiences across chatbots, virtual agents, and AI-powered search. For marketers, this shift presents a major opportunity to drive efficiency, improve ad performance, and accelerate customer journeys. Recent studies show conversational AI improves ad performance, increasing conversion rates and accelerating customer journeys by more than 30%.
