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Global

AI

Navigating the GenAI Landscape

A Practical Roadmap for Marketing Organizations. Generative AI (GenAI) may offer a transformative potential for marketing, but realizing this requires a strategic, organization-wide approach. This white paper, based on a comprehensive study conducted by the MMA/MarCaps partnership (n=521) and interviews with leading CMOs, explores the challenges and opportunities inherent in GenAI adoption. We introduce a strategic framework, the "Need-Case Map," to guide marketers in prioritizing investments, aligning initiatives with business objectives, and maximizing impact. Our research reveals key differentiators of leading firms, emphasizing the critical role of a need-case-driven approach, robust organizational capabilities, and a structured roadmap for navigating GenAI deployment.
Released: 
August, 2025
File Size: 
7.5 MB
Education Section: 
Guidelines
Region: 
Global

Rainmaker Services (Pty) Ltd

Midios mantiene el 6° lugar en el Local Agency Ranking 2024 de RECMA

Según el último Reporte de Overall Activity Volume 2024 de RECMA, Midios consolida su posición como una de las agencias de medios más destacadas de la Argentina en términos de tamaño ubicándose junto a las grandes centrales internacionales.

En esta edición del informe, Midios mantuvo el 6° lugar en el ranking de agencias de Argentina, y alcanzó el 1° puesto dentro de las agencias nacionales/independientes.

Además, se destacó en el Top 5 de las agencias con mayor crecimiento en los últimos tres años, ocupando el 5° lugar en esta categoría.

Submitter's Company: 
News Type: 
Member Press Release

JCDecaux India partners with VIOOH to unlock programmatic DOOH targeting business travellers at India's fastest-growing transport hubs

August 26, 2025

JCDecaux India, a subsidiary of the world’s leading outdoor advertising company, announced new programmatic advertising inventory available through its partnership with VIOOH

SMARTIES Jury NDA (Non-Disclosure Agreement)

SMARTIES AWARDS — JURY CONFIDENTIALITY STATEMENT

This Confidentiality Statement ("Statement") is entered into between MMA Global, Inc. (the "Discloser") and the undersigned jury attendee (the "Jury").

1. Purpose
The Jury is attending SMARTIES Awards Jury meetings, discussions, and/or events organized by MMA Global during which confidential and proprietary information may be disclosed.

2. Definition of Confidential Information

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Adin.ai

AT&T: AI-Personalized Creative Outperformed BAU and Random by a Wide Margin

A four-week, three-cell RCT showed +272% lift vs. random rotation and +92% lift vs. BAU on buy-flow—validated with an 88% sales lift and strong ROI.

GM: AI-Personalization Drove Triple-Digit HVB Lift for Lyriq and Sierra

A six-week, person-level RCT with 144 creative versions delivered +139% HVB lift for Cadillac Lyriq and +228% for GMC Sierra, with no sign of wear-out.

Midios desarrolla la estrategia de medios de la nueva campaña institucional de Frávega “Cajas”

Frávega presentó “Cajas”, su nueva campaña institucional que celebra la alegría cotidiana de recibir un paquete reforzando dos atributos centrales de la marca: la amplitud de su oferta, con más de 100.000 productos, y la velocidad en la entrega.

La estrategia de medios fue desarrollada por Midios, con un diseño integral que combina cobertura masiva, formatos de alto impacto y una implementación gradual que irá incorporando distintos medios y plataformas semana a semana.

Submitter's Company: 
News Type: 
Member Press Release
MMA Member Badge

11 Industry Leaders Decode Digital Media’s Future: AI, Retail Media, and 2025 Trends

August 18, 2025

The era of ‘Do It For Me’ will replace ‘Show Me Everything’ as AI simplifies personalization and more - said one of the participating speakers.

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