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Television audiences are evolving and broad-reach advertising from linear TV does not have the same impact it once did. In 2023, Connected TV (CTV) penetration reached an all-time high, with 88% of households having at least one CTV device. But even with CTV penetration, brands are underutilizing CTV as an advertising channel, missing a wealth of opportunity, data, and targeting capabilities to reach audiences.
Our latest ROI Genome Flash highlights the impact CTV advertising can have and how to take full advantage.
Access the Flash to learn more about:
The growth of connected TV and streaming video
Opportunities and considerations for scaling connected TV ads
Why CTV ads measurement requires a commercial view
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