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Global

AI strategy and adoption

Better Personalization without Cookies

To achieve better results, we must break the cycle of using the same tech in the same way.

Released: 
March, 2021
Education Section: 
Educational Documents
Region: 
Global

AppsFlyer and MMA Survey Finds Smartphone Owners Highly Concerned About Marketers’ Use of Their Data

Most consumers are not aware of Apple’s new privacy changes and are not likely to opt-in to share data

News Type: 
MMA Press Release

2020 Survey on IDFA Marketer Readiness

Released: 
March, 2021
Region: 
Global

Personal Data, Privacy & Smartphones: The Cautious Consumer

In June of 2020, Apple announced that with the introduction of iOS14, new privacy features would include consumer opt-in for permission to track.

Read the Press Release: 
AppsFlyer and MMA Survey Finds Smartphone Owners Highly Concerned About Marketers’ Use of Their Data
Released: 
March, 2021
Region: 
Global

Outcome Based Marketing 2.0 - Full Webinar Transcript

Released: 
March, 2021
Region: 
Global

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