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Global

Demystifying Brand Safety - Its Importance in Today's Evolving Ecosystem

Demystifying Brand Safety - Its Importance in Today's Evolving Ecosystem

Mar 30, 2022 · APAC

In today’s fast-paced and ever-evolving digital environment, it is crucial to ensure a transparent and quality environment for media buying in order to drive effective media outcomes. Rather than just focusing on campaign metrics such as reach or conversions, brands and advertisers are placing further importance on where their ads are appearing. Therefore, they need to be armed with tools and best practices to ensure they are protected against content that may damage their reputation.

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Nachiket Deole Shalini Kumar Om Jha +3
Report

Changes Are Coming. Are Marketers Ready?

New insights reveal that marketers are struggling to adapt to the shifting identity, privacy and regulatory landscape
Content Marketing

Marketer Benchmark Study on Growth 2022

As part of the MMA’s Great Marketing Growth Debate, this research was launched to understand marketers’ application of the leading marketing growth frameworks presented as part of the series. Through this study, we aimed to explore two important questions:

  1. What is the level of marketing alignment when it comes to driving growth?
  2. How do companies approach marketing growth? 

Key Findings Include:

What is the level of marketing alignment when it comes to driving growth?

Released: 
April, 2022
Education Section: 
Benchmark Studies, Research
Region: 
Global

MMA Impact Mena 2022 Sponsorship Options

Released: 
March, 2022
Region: 
Global
MMA Member Badge

MMA South Africa: Smarties 21' Winners

February 23, 2022

Congratulations and well done to this year’s MMA SA SMARTIES 21’ category winners. 

Budget 2022: From more access to capital to reduction in GST, startups share their wishlist

India houses the third-largest cluster of startups in the world, which means nurturing them back to their feet can ensure an untold boost to employment rates, drawing maximum FDI channels to the country again. Startups want Nirmala Sitharaman to provide the ecosystem a more focused approach in terms of access to capital, allocation of more funds by the government, policy reforms for ease of doing business and creating a more supportive ecosystem in view of the pandemic’s impact.

Here's the wishlist of startups:

Submitter's Company: 
Member Mention: 
Amit Relan
News Type: 
Member Press Release

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