MMA and BCG have partnered in an exclusive CMO survey that explores how AI is influencing key aspects of the marketing operating model. AI is…
The Modern Marketing Reckoner 2024 Report is a comprehensive resource to empower industry leaders with forward-looking strategies and scalable …
New research from MMA and Marketbridge reveals a stark reality: most marketing teams have built analytics systems that explain performance but don’t i…
The MMA Academy Mobile Expert Certificate Program 3. Action – The Ultimate Guide to Interactive Mobile Video Ads Master interactive mobile video …
This webinar will tackle the ongoing debate between brand-building and performance-driven marketing, focusing on the attribution and measurement…
The Modern Marketing Reckoner 2025-2026 Indonesia serves as a strategic compass for marketers navigating an era defined by rapid transformation, …
Personalization has moved from promise to pressure. New research from the Marketing + Media Alliance, EY, and Monks reveals how leading brands are…
Today’s sports sponsorships are far from the original logo slap. Sponsorship is now a highly effective channel for growing brands through authentic c…
At MMA Global APAC, we strive to empower the marketing and advertising ecosystem by addressing its biggest challenges and uncovering transformative…
Half the planet already plays games. Most brands still show up for kickoff and miss the basket three days earlier. The Modern Gaming Marketing…
Performance marketing was once defined by speed and automation. Now, it’s a precision-driven growth strategy that ties marketing investment directly t…
The 2025 State of Personalization Report, published by MMA Global in collaboration with Monks provides a comprehensive analysis of how marketing…
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