This is a first of its kind industry report/playbook that deep dives into how consumer behaviour is changing across the eCommerce value chain, the report throws light on the critical aspects as below in greater detail:
Market landscape
Pre-purchase Trends & Insights
Channel Choice
Consumer Purchase Patterns
Rise of Vernacular, Voice & Video
Expected Learnings
Understand the shift in consumer behaviour
Identify new challenges that organizations face due to these changes
Learn about solutions and best practices to address these challenges
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