Text Messaging Gets Personal

AirMessenger Personal lets consumers and corporate users personalize the most pervasive messaging service

BURLINGTON, Mass., and READING, U.K. —  Oct. 11, 2006 — Airwide Solutions, the leading provider of mobile messaging infrastructure and applications, today announced AirMessenger Personal, a family of network-level applications that lets subscribers add personalized enhancements to their SMS (short messaging service). AirMessenger Personal brings e-mail and parental control features to SMS while also providing enhanced security for subscribers. Both consumers and corporate subscribers can now archive, auto-reply, duplicate, create SMS groups, and apply personal anti-spam and security filters to inbound and outbound messages.

The AirMessenger Personal application family enables subscribers to personalize their messaging service through easily accessible SMS interfaces and Web portals. Mobile operators benefit from the opportunity to attract and retain new subscribers and increase revenues.

“SMS has been an unprecedented success, accounting for 68 percent of mobile messaging revenues worldwide, more than double that of IM (instant messaging), e-mail and MMS (multi-media messaging service) combined¹. But until now, SMS functionality has been limited compared to e-mail services,” said Jay Seaton, CMO at Airwide. “AirMessenger Personal allows operators to leverage the popularity of SMS and offer differentiated, personal and valuable new services to attract and retain subscribers, stimulate usage and increase data service revenues and average revenue per user.”

AirMessenger Personal Applications:

-  Archive:  Provides subscribers with their own network SMS message store, keeping copies of all messages sent and received. Subscribers no longer need to worry about restoring important messages to a new handset as all messages can be sent to it from the archive.

-  AutoReply:  Allows users to set an auto-reply when away from their mobile phone to alert senders that the subscriber is unable to receive or respond to text messages.

-  Duplicate:  Allows subscribers to automatically copy received SMS messages to multiple people or devices, providing enhanced coverage options. Additionally, it is increasingly common for people to have a personal mobile phone, a business mobile phone and a mobile data card for a laptop. This feature allows users to set up an automated duplicate to ensure that desired messages are delivered to whatever device the subscriber is using. For corporate users, this also ensures that time-sensitive messages can be acted upon immediately. 

-  Groups:  Similar to the distribution list functionality of e-mail, this feature simplifies how users can share messages with groups of recipients, regardless of which network they are on, and without the difficulty of manually copying messages or typing in multiple phone addresses.

-  Inbox Guardian:  Unsolicited text messages are an emerging threat. Operator-level content filters are by definition broad and impersonal. However, Inbox Guardian lets subscribers control which messages reach their mobile phone by blocking certain sources or only allowing messages from specific numbers to get through. In addition, parents can use it to provide a secure, protected messaging environment for their children.

-  Outbox Guardian:  Allows controls to be set on which numbers the mobile phone is allowed to send messages to. Parents can configure Outbox Guardian to ensure their children only communicate with known friends and family. This also helps prevent the inadvertent sending of messages to premium rate numbers. Outbox Guardian can also be used by corporations to control misuse of company-issued mobile phones.

AirMessenger Personal is available immediately. 

Airwide Solutions
Airwide Solutions is the leader in next-generation mobile messaging infrastructure and applications, providing high-performance, field-proven software to more than 70 wireless operators in 46 countries. As one of the early mobile messaging innovators, Airwide Solutions introduced the first SMSC and sent the first commercial SMS (short message service) in 1992, introduced the first SMS router in 1998 and deployed the first A2P (application-to-person) MMS push gateway in 2003. Airwide continues this tradition of innovation with its industry-leading IMS and SIP-based open architecture, routers, gateways, applications and security solutions. Airwide Solutions is a global organization with offices in Australia, Canada, England, India, Singapore and the United States. For more information about Airwide Solutions, please visit www.airwidesolutions.com.<?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" />

NeoMedia’s 12snap Subsidiary Starts Second Half With ‘Solid Revenues from Major Client Customers’

FORT MYERS, FLA., and MUNICH, GERMANY, Oct. 10, 2006 -- NeoMedia Technologies, Inc. (OTC BB: NEOM, (www.neom.com), said today that its award-winning mobile marketing agency 12snap AG subsidiary (www.12snap.com) has started the second half of fiscal 2006 with “solid revenues from major client customers,” both involved in national soccer promotional programs delivered via mobile phones.

NeoMedia President and CEO Charles T. Jensen said 12snap, acquired by NeoMedia earlier this year, is “serving internationally renowned clients, providing services valuable to marketers and consumers alike.”  He said two major clients accounted for just under half a million dollars in revenue to 12snap early on in the second half of the fiscal year, in addition to revenues from other client contracts.

In April, 12snap signed a contract to bring its expertise to “mobilize” the help a leading global airline’s cross-media communication of its involvement in German soccer. The airline wanted to leverage its partnership with the German Football (Soccer) Association (DFB) and record-holding champion club FC Bayern Munich (FCB) by placing increased emphasis on its mobile strategy, working with 12snap to bring fans comprehensive mobile entertainment packages including soccer-themed content and games, competitions, and video clips.

In July, 12snap signed a contract to extend its service agreement with an international chocolate company, providing a mobile marketing component for the client’s multi-channel marketing strategy, which involved a long-running DFB Team Sticker Campaign for two of its leading candy brands.  Nokia, a world leader in mobile communications, is also involved as a  campaign partner in the program, which delivered collectable pictures of the national soccer team via purchases of products, and included creation of a soccer Collector’s Album for mobile phones. 

About 12snap AG
Acquired by NeoMedia Technologies, Inc., earlier this year, 12snap AG is headquartered in Munich with branches in Düsseldorf, London, Milan, Stockholm, Istanbul, and Fort Myers, Florida.  As an expert in innovative marketing and entertainment for mobile phones, 12snap combines know-how in mobile applications, mobile loyalty and mobile marketing.  In the mobile marketing space, 12snap creates and implements national and pan-European mobile marketing campaigns for international brands; its mobile loyalty business unit offers customer loyalty programs for companies and brands, and its mobile applications business unit is the center for development and software.  12snap sells and licenses a wide spectrum of mobile solutions to satisfy the demands of the current growing market and the new uses of the third mobile phone generation (UMTS) -- from dynamic video services and multiplayer games to personalized messaging applications. 12snap has 75 employees, and provides services to companies including, McDonald's^®, MTV^®, Coca-Cola^®, Wella^®, adidas^®, Unilever^® and Gillette^®.

About NeoMedia Technologies, Inc.
NeoMedia Technologies, Inc. (www.neom.com), is a diversified global company offering leading edge, technologically advanced products and solutions for companies and consumers, built upon its solid family of patented products and processes, and management experience and expertise. Its mobile services group of companies offers end-to-end mobile enterprise and mobile marketing solutions, through its flagship direct-to-mobile-web qode® technology, and ground-breaking products and services from four of the leading mobile marketing providers in the U.S. and Europe. By linking consumers and companies to the interactive electronic world, NeoMedia delivers one-to-one, permission-based, personalized and profiled dialogue -- anytime and anywhere.

The qode suite of easy-to-use, market-driven products and applications are based on a strong foundation of patented technology, comprising the qode (www.qode.com) platform, qode®reader™ and qode®window™, all of which provide One Click to Content™ connectivity for products, print, packaging and other physical objects to link directly to specific desired content on the mobile Internet. 

Along with 12snap, NeoMedia’s recently acquired companies and offerings include Mobot, (www.mobot.com),a Lexington, Massachusetts-based pioneer in mobile visual recognition technology; Sponge Ltd. (www.spongegroup.com), a London, U.K.-based leader in developing and implementing mobile marketing applications and content delivery; and Gavitec AG - mobile digit (www.gavitec.com), a Würselen, Germany-based leading provider of mobile technology and marketing solutions.

This press release contains forward-looking statements within the meaning of section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. With the exception of historical information contained herein, the matters discussed in this press release involve risk and uncertainties. Actual results could differ materially from those expressed in any forward-looking statement.

qode is a registered trademark, and qodereader,  qodewindow and One Click to Content are trademarks of NeoMedia Technologies, Inc.  Other trademarks are properties of their respective owners.

Press Contacts:          
Chuck Jensen               
NeoMedia Technologies, Inc.                  
+(239) 337-3434                       
cjensen@neom.com       

David A. Kaminer
The Kaminer Group
+(914) 684-1934
dkaminer@kamgrp.com<?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" />

NeoMedia’s qode® Now Available for Sony-Ericsson JAVA Mobile Phones

FORT MYERS, Fla., Oct. 11, 2006 – NeoMedia Technologies, Inc. (OTC BB: NEOM), a leader in market-driven technologies, announced today that its flagship direct-to-mobile-web qode® technology is now available through a free download to run on eight Sony-Ericsson® mobile phones based on the popular JAVA MIDP 2.0 technology.

Free downloads of NeoMedia qode software for JAVA are available to Sony-Ericsson users by invoking the browser on the phone and entering “get.qode.com.”  qode, including qode®reader and qode®window, can then be installed in just a few minutes by following instructions on the phone’s screen.

List of Compatible Mobile Phones to Grow

NeoMedia, which plans to add more JAVA-based phones supporting qode in the coming weeks, previously introduced qode for the Symbian® Series 60 operating system, prevalent on Nokia® mobile phones.

NeoMedia’s patented qode (www.qode.com) suite of easy-to-use applications includes qode®reader and qode®window, which provide One Click to Content™ connectivity for products, print, packaging and other physical objects to link directly to specific desired content on the Mobile Internet.  qode®reader works with camera phones, letting users “click” on two-dimensional “smart codes” to connect directly to targets, while qode®window lets users enter a key word, phrase or product name to connect to a target.

“NeoMedia is delighted to announce that Sony-Ericsson is the latest manufacturer whose phones support the qode platform of consumer products,” said Martin Copus, president of NeoMedia Mobile and COO of the parent company. 

“Mobile marketing – the real-time live interconnection between consumers and marketing companies – is still in its infancy in the U.S., but has already taken wing in Europe and Asia,” Mr. Copus said.  “NeoMedia will continue to add to the list of manufacturers and mobile phones that support qode as mobile marketing continues to evolve here and grow around the world.”

The Sony-Ericsson MIDP 2.0 phones now running qode include the Sony-Ericsson K600i, Sony-Ericsson K700i, Sony-Ericsson K750i, Sony-Ericsson S710a, Sony-Ericsson W550i, Sony-Ericsson W600i, Sony-Ericsson W900i, and Sony-Ericsson Z800, in use in both the U.S. and Europe according to m:metrics (www.mmetrics.com), a leading authority on the mobile marketplace.

About NeoMedia Technologies, Inc.
NeoMedia Technologies, Inc. (www.neom.com) is a diversified global company offering leading edge, technologically advanced products and solutions for companies and consumers, built upon its solid family of patented products and processes, and management experience and expertise. Its NeoMedia Mobile group of companies offers end-to-end mobile enterprise and mobile marketing solutions through its flagship qode direct-to-mobile-web technology and ground-breaking products and services from four of the leading mobile marketing providers in the U.S. and Europe. By linking consumers and companies to the interactive electronic world, NeoMedia delivers one-to-one, permission-based, personalized and profiled dialogue -- anytime and anywhere.

The qode suite of easy-to-use, market-driven products and applications are based on a strong foundation of patented technology, comprising the qode (www.qode.com) platform, qode®reader and qode®window, all of which provide One Click to Content™ connectivity for products, print, packaging and other physical objects to link directly to specific desired content on the mobile Internet. 

NeoMedia companies and offerings include: 12snap AG (www.12snap.com), a Munich, Germany-based award-winning leader in mobile marketing and entertainment applications; Mobot, Inc. (www.Mobot.com), a Lexington, Massachusetts-based pioneer in mobile visual recognition technology; Sponge Ltd. (www.spongegroup.com), a London, UK-based leader in developing and implementing mobile marketing applications and content delivery; and Gavitec AG - mobile digit (www.gavitec.com), a Würselen, Germany-based leading provider of mobile technology and marketing solutions.

This press release contains forward-looking statements within the meaning of section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. With the exception of historical information contained herein, the matters discussed in this press release involve risk and uncertainties. Actual results could differ materially from those expressed in any forward-looking statement.

qode is a registered trademark, and qode®reader, qode®window and One Click to Content are trademarks of NeoMedia Technologies, Inc.  Other trademarks are properties of their respective owners.

Press Contacts:
Martin Copus
NeoMedia Technologies, Inc.                           
+(239) 246-9889 or +44 7766 801818             
mcopus@neom.com                                        

David A. Kaminer
The Kaminer Group
+(914) 684-1934
dkaminer@kamgrp.com<?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" />

Hook Mobile Launches First Cross-Carrier Multimedia Mobile Trading Cards with CBS’ Hit Reality TV Show “Survivor”

Company Pioneers New Collectible Content Platform: Next-Generation Technology Combines Mobile Messaging, Marketing, and Social Gaming

Alexandria, VA – October 5, 2006 – Hook Mobile, a leader in Multimedia Messaging Services (MMS) innovation, today announced the launch of the first cross-carrier mobile trading card set with CBS’s hit reality TV show “Survivor.” By leveraging the company’s innovative platform -- the first to combine multimedia messaging, marketing and social gaming for the creation of mobile collectible content – Hook Mobile and CBS are defining the next-generation of trading cards. Hook Mobile’s patent-pending platform – the Mobile Asset eXchange, or M.A.X – combines a digital printing engine, “collect-to-win” redemption engine and digital tracking of individual cards, taking mobile content and social networking to new levels. 

This first-of-its-kind mobile marketing campaign offers viewers the opportunity to receive, trade and collect mobile trading cards in an effort to win cash prizes and merchandise. By simply texting the keyword “TRIBE” to the short code 87233 (TRADE) or visiting http://tradingcards.cbs.com, collectors can receive a set of three unique, randomly distributed cards from a total set of 61, representing Survivor’s Cook Islands cast, island scenery, tribe cards or the ultra-rare challenge cards. Participants can manage their card collection online, trade with others by simply sending the card in a message and purchase additional packs to complete their collection. There are also over 500 “Instant Win” cards distributed randomly in packs, containing Survivor gear and cash prizes.

“We are pleased to announce a new category of mobile content by introducing the time-honored concepts of scarcity, random distribution and collecting with the first ever Mobile Trading Cards” said Brian Kathman, Hook Mobile CEO.  “By linking the mobile and online experience, our network-based application enables brands of all kinds to build social communities based around peer-to-peer mobile messaging that leverages their multimedia content in a dynamic, new way.”

Hook Mobile is pioneering the next wave of text messaging innovation that enables mobile subscribers to send and receive multimedia content using the Multimedia Messaging Service (MMS) feature on all multimedia and camera phones.. According to research firm IDC, by next year there will be approximately 80 million MMS subscribers in the US, leading to an anticipated $7.4 billion in new subscriber revenue. Hook Mobile is aiming to help carriers, media companies and major consumer brands take advantage of this trend with its “collectible content” programs. The Survivor content is available to subscribers on the Verizon Wireless, Cingular Wireless and Sprint networks immediately, and on T-Mobile by mid-October. 

“By introducing the peer-to-peer sharing of multimedia assets, mobile content is no longer a one-way proposition” said Casey Jones, SVP of Marketing for Hook Mobile. “We believe that digital assets will become the social currency of our generation, so compelling multimedia content like this  will fuel the coming explosion of MMS in the U.S.  Now content providers and marketers  have a dynamic new way to build loyalty and grow revenues through the mobile channel.” 

Hook Mobile, headquartered in Alexandria, VA, was founded by mobile and interactive marketing pioneers Brian Kathman, Peter Fuller and Casey Jones to deliver multimedia innovations to the mobile industry. The three founders patented the technology for Hook Mobile after identifying the need to “mobilize” existing fan communities in the sports, media, entertainment, and games markets in a way that drives viral appeal, loyalty and recurring revenue streams.  

To learn more about the Survivor trading card promotion, visit http://tradingcards.cbs.com

About Hook Mobile

Hook Mobile is pioneering the category of “mobile collectible content “with a patent-pending technology platform that introduces scarcity, random distribution, online collection and peer-to-peer trading to MMS wireless content. Founded by a team of mobile business, technology and marketing veterans, the company focuses on “generation content” and emerging trends in multimedia mobile marketing for entertainment, sports, consumer goods and gaming companies.  The company recently won a “Technology Pace Setter” award at “The New New Internet Conference” for Web 2.0 strategy. To learn more, visit www.hookmobile.com.

Media Contacts:

Jennifer Abelson                                                
Abelson Group                                      
781-279-0370                                                   
hookmobile@abelsongroup.com               <?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" />

Casey Jones
SVP Marketing, Hook Mobile
508-932-8311
casey.jones@hookmobile.com

Burton Katz Named Chief Executive Officer for New Motion, Inc., Parent Company of MOBILESIDEWALK™

Katz Has Been at the Forefront of the U.S. & European Mobile Entertainment Industry Since Its Inception

lRVINE, CA – Mobile industry veteran Burton Katz has signed on as chief executive officer of digital entertainment company New Motion, Inc., parent company of MobileSidewalk™, it was announced today.

Katz joins MobileSidewalk from Buongiorno S.p.A.  As president of Buongiorno’s North American operations and past executive of its U.K. operations, Katz oversaw strategic planning and implementation of both Buongiorno’s B2B business and the successful U.S. launch of their consumer brand.  Prior to joining Buongiorno in 2001, Katz was a principal in PriceWaterhouseCooper’s E-Business Division, where he advised global telecom and media clients on pioneering new products and developing digital distribution channels.

Commenting on the management team addition, company founder Scott Walker said, “Burton Katz is one of the most seasoned executives in the multi media arena, having been at the forefront of many ‘firsts’ in our industry, both here and abroad.”

Katz said, “MobileSidewalk brings the power of specialized Internet marketing to the mobile medium, making the company one of the most successful businesses to leverage this emerging business model.  I am excited to join this creative, experienced team of mobile content, Internet and marketing professionals.”

Katz holds a masters of business administration degree in marketing and interactive technologies from the University of Southern California.

About New Motion, Inc. & MobileSidewalk™
MobileSidewalk™, a direct-to-consumer mobile entertainment company based in the United States, is dedicated to realizing the full potential of cell phones as an entertainment and promotional medium.  MobileSidewalk includes sports, entertainment, games, fan clubs and lifestyle content, thousands of ringtones and wallpapers, and exclusive promotions and licenses.  A rich interactive experience is assured with MobileSidewalk’s state-of-the-art applications.  Consumer groups are reached with interest-specific campaigns via the Internet, print ads, radio and other marketing mediums.  Launched in June 2005, MobileSidewalk is owned and operated by digital entertainment company New Motion, Inc., headquartered in Irvine, California.  For more information, please visit www.mobilesidewalk.com or www.newmotioninc.com.

Contact:
Karen Strickholm
505.988.4401
strickholmcompany@msn.com<?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" />

Launch of NeoMedia qode Technology Featured in New Prentice Hall Text Book

‘Marketing: Real People, Real Choices’ Becomes Interactive via the Mobile Internet

FORT MYERS, Fla., Sept. 28, 2006 – The launch of qode® technology from NeoMedia Technologies, Inc. (OTC BB NEOM), which links consumers and cell phones directly to information and offers on the Mobile Internet, will be featured in the new edition of a popular marketing text book from Prentice Hall, a worldwide leader in text book publishing.  NeoMedia is an innovator in market-driven technologies, with offices and subsidiary companies in the U.S. and Europe.

“Marketing: Real People, Real Choices,” annually used by thousands of  college students and hundreds of professors and instructors worldwide, will feature the launch of qode by NeoMedia, including interviews with Rick Szatkowski, vice president of business development for the qode product line, and others in print in the text, and in a video filmed at the company’s Fort Myers headquarters. 

The fifth edition of  “Marketing: Real People, Real Choices,” scheduled to be in global distribution in January 2007, is written by Dr. Michael R. Solomon, visiting professor of Marketing, St. Joseph's University, Greg W. Marshall, professor of Marketing and Strategy in the Crummer Graduate School of Business, Rollins College, and Elnora W. Stuart, professor of Marketing and BP Egypt Oil professor of Management Studies at The American University in Cairo. The authors selected five companies and product marketing programs in addition to NeoMedia for the upcoming edition – Tupperware®, Ron Jon Surf ShopK, Darden Restaurants Inc. (the world's largest casual dining restaurant company with brands including Red Lobster™, Olive Garden™, Bahama Breeze™ and Smokey Bones Barbeque & Grill™), and Grendha Shoes Corporation, the U.S. distributor of U.S. brands Rider, Melissa and Grendha. 

Worldwide Launch and Go-to-Market Strategy of qode Detailed

“NeoMedia is delighted to have our exciting multi-media launch of qode included with these prestigious international companies and brands,” said Mr. Szatkowski.  “Taking part in a detailed case study of our go-to-market strategy for qode worldwide – including the challenge of creating and then fulfilling the need for a breakthrough technology-based offering, is exciting and worthwhile.  Together with the authors and Prentice Hall, we have made this one of the first interactive textbooks using the Mobile Internet, delivering updated information as well as ‘fun’ content to the students and professors through their mobile phones.”  <?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" />

Representing his co-authors, Dr. Solomon said NeoMedia and qode were chosen for the new edition of their book “because mobile marketing represents and achieves the next level in performance-based marketing.  

“qode provides an opportunity for marketers to create a one-to-one marketing experience with the consumer wherever and whenever they are interacting with a product or brand through conventional media,” he said.  “Responses to ‘calls-to-action’ become measurable by media channel, providing marketers with the ability to fine-tune their message and channels in real-time.  As a case study, the challenge of primary demand creation for qode and the development of partner ecosystems will stimulate professor/student dialog.” 

Mr. Szatkowski said that making “Marketing: Real People, Reach Choices” the first truly interactive text book is being viewed by Prentice Hall as a pilot program in its internal evaluation of interactive text books.  He said the section on NeoMedia will include eight uses of qode – three for information and five for general interest on the Mobile Web.  In addition, he said qode will also be used in the Ron Jon and Grendha sections of the text book.

Information on qode is available at www.qode.com, and information on “Marketing: Real People, Real Choices” is available from Prentice Hall (www.prenhall.com)

About NeoMedia Technologies, Inc.
NeoMedia Technologies, Inc. (www.neom.com), is a diversified global company offering leading edge, technologically advanced products and solutions for companies and consumers, built upon its solid family of patented products and processes, and management experience and expertise. Its NeoMedia Mobile group of companies offers end-to-end mobile enterprise and mobile marketing solutions through its flagship qode direct-to-mobile-web technology and ground-breaking products and services from four of the leading mobile marketing providers in the U.S. and Europe. By linking consumers and companies to the interactive electronic world, NeoMedia delivers one-to-one, permission-based, personalized and profiled dialogue -- anytime and anywhere.

The qode suite of easy-to-use, market-driven products and applications are based on a strong foundation of patented technology, comprising the qode (www.qode.com) platform, qode®reader and qode®window, all of which provide One Click to Content™ connectivity for products, print, packaging and other physical objects to link directly to specific desired content on the mobile Internet. 

NeoMedia’s recently acquired companies and offerings include 12snap AG (www.12snap.com), a Munich, Germany-based award-winning leader in mobile marketing and entertainment applications; Mobot, Inc. (www.Mobot.com), a Lexington, Massachusetts-based pioneer in mobile visual recognition technology; Sponge Ltd. (www.spongegroup.com), a London, UK-based leader in developing and implementing mobile marketing applications and content delivery; and Gavitec AG - mobile digit (www.gavitec.com), a Würselen, Germany-based leading provider of mobile technology and marketing solutions.

This press release contains forward-looking statements within the meaning of section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. With the exception of historical information contained herein, the matters discussed in this press release involve risk and uncertainties. Actual results could differ materially from those expressed in any forward-looking statement.

qode is a registered trademark, and qode®reader, qode®window and One Click to Content are trademarks of NeoMedia Technologies, Inc.  Other trademarks are properties of their respective owners.

Press Contacts: 
Rick Szatkowski                        
NeoMedia Technologies, Inc.      
+(239) 337-3434 x 114  
szatkowski@neom.com  

David A. Kaminer
The Kaminer Group       
+(914) 684-1934
dkaminer@kamgrp.com

FIRST WASHINGTON DC AREA SUPERMARKET LAUNCHES MOBILE REWARDS FROM MOBILELIME

Chevy Chase Supermarket First to Offer Rewards via Cell Phone

BOSTON - SEPTEMBER 26, 2006 - MobileLime^(r), the first company to turn the mobile phone into a marketing, loyalty and payment device, today announced that Chevy Chase Supermarket is the first merchant in the Washington DC metro area to offer its patrons rewards and instant savings linked to their cell phone with Mobile Rewards from MobileLime.

With MobileLime's Mobile Rewards platform, Chevy Chase Supermarket can now offer its patrons exclusive real-time member benefits, which include information-based alerts and instant savings on items store-wide through their clientele's mobile phones.  The supermarket is now able to communicate with patrons before, during and after each purchase transaction, directly influencing buying behaviors at the point of sale.  Through text messaging and email communications, shoppers enrolled in the Chevy Chase Mobile Rewards program are the first to know about special sales, events and more.

"As a neighborhood grocer, we want to build a relationship with our patrons and MobileLime's Mobile Rewards program enables us to interact with them in real-time, communicating up to the minute specials and events," said Kevin Kirsch of family-owned Chevy Chase Supermarket.  "Shoppers can now get instant savings without carrying a card, and receive just-in-time shopping information about new products, events, sales and promotions on their cell phones.  And down the road we expect to add mobile payments to the mix as well."

MobileLime's rewards program improves the shopping experience for the consumer and eliminates the need for physical loyalty cards by using shoppers' cell phone numbers as their unique identifier.  The cashier simply enters the member's cell phone number at checkout and the shopper receives instant item-level savings towards purchases that will keep them coming back.   With the Mobile Rewards Program, members can opt-in to receive exclusive event, special and savings alerts via cell phone, as well as email newsletters.    

"MobileLime is very excited to enter the Mid-Atlantic marketplace with an upscale and quality-focused supermarket like Chevy Chase Supermarket," said Robert Wesley, president and CEO, MobileLime.  "The Mobile Rewards program gives Chevy Chase the ability to improve their patrons overall shopping experience.  This launch further demonstrates the opportunity MobileLime offers to grocery retailers nationwide to tap into the growing importance that cell phones play in our daily lives."

Mobile Rewards is free to the consumer and available now. Consumers can sign up at the store or online at www.chevychasesupermarket.com. Chevy Chase Supermarket is located at 8531 Connecticut Avenue, Chevy Chase, MD 301-656-5133. 

About MobileLime^(r)
MobileLime is the first company to turn the mobile phone into a marketing, loyalty and payment device, enabling merchants to build sales and loyalty in ways never before possible.

With MobileLime, consumers can use their mobile phones to personalize their shopping experience with valuable information and offers, take advantage of loyalty programs without carrying a card, and use their mobile phones as a quick and secure way to pay for purchases.  MobileLime enables merchants to create a true one-to-one relationship with their patrons - reaching them through multiple channels with timely and targeted promotions when patrons are most receptive.  Merchants can take advantage of cost-effective high-impact interactive cardless loyalty programs, and let patrons pay with their mobile phones, speeding checkout and cutting costs by offering flexible payment options.

Recently awarded 1st place winner of the Wireless Emerging Technologies Award at CTIA WIRELESS 2006, the 2005 Global Retail Technology Award for Best In-Store Innovation, and the Innovation Award from the Global Mobile Marketing Association, MobileLime, a service of Vayusa, Inc., is privately held and based in the Boston area.  To learn more, please visit www.mobilelime.com.

Media Contact:
Melissa Dolan
Fusion PR
212-651-4236
Melissa.Dolan@fusionpr.com<?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" />

NeoMedia’s 12snap Sets Up Mobile Marketing Subsidiary in Turkey

New Istanbul Office Provides Creative, Consulting and Technical Services, And Strengthens NeoMedia’s Position as a Mobile Marketing Leader in Europe

FORT MYERS, FLA., and MUNICH, GERMANY, Sept. 22, 2006 -- NeoMedia Technologies, Inc. (OTC BB: NEOM, (www.neom.com), an innovator in market-driven technologies, said today that its award-winning mobile marketing agency 12snap AG subsidiary (www.12snap.com) is now represented in Turkey with its own new subsidiary.

With its new office in Istanbul, NeoMedia’s 12snap will offer its expertise locally and directly to the Turkish growth market.  Along with its successful portfolio of entertainment applications and personalized mobile content, the company will offer its full range of services in Turkey.

“Entering the Turkish market considerably strengthens the NeoMedia Group presence in Europe and strengthens our position as a mobile marketing leader in the pan-European marketplace,” said Martin Copus, president of NeoMedia Mobile and COO of the parent company.

Mr. Copus said that Turkey offers a young demographic with an average age of just over 27, “highly appropriate for mobile marketing programs.  Much like Europe,” he said, “Turkey is a prime growth region in mobile telephony, noting that the Turkish Telecommunications Authority project some 46 million phones in use – in a total population of 69 million –the end of the year.“

Young Turkish Target Markets Open to Mobile Marketing Campaigns

“In the fast-moving consumer goods sector, mobile marketing campaigns are in increasing demand from international brand companies,” said Stefanie Krebs, COO at 12snap.  "Our research has shown that the younger demographic of cell phone users in Turkey are open to the creative appeal of mobile campaigns.  This is one of the reasons why we want to offer marketing decision-makers in Turkey the full spectrum of our consulting and creative services, and work to gain a leadership role in shaping this emerging market right from the start,” Ms. Krebs said.

Along with the subsidiaries in Italy, Sweden and Great Britain, Ms. Krebs said that 12snap is continuing its resolute drive for expansion as a part of the NeoMedia network.

Heading the NeoMedia 12snap Istanbul subsidiary is Ercan Kilic. Born in Turkey and with a degree in law, Mr. Kilic, 35, has experience as a managing director and company founder in Germany. Most recently, he was director of Marketing and Business Development at the Cologne-based IN-telegence GmbH, one of Germany's leading network operators for telephony value-added services.

About 12snap AG
Acquired by NeoMedia Technologies, Inc., earlier this year, 12snap AG is headquartered in Munich with branches in Düsseldorf, New York, London, Milan, Stockholm and Vienna.  As an expert in innovative marketing and entertainment for mobile phones,   12snap combines know-how in mobile applications, mobile loyalty and mobile marketing.  In the mobile marketing space, 12snap creates and implements national and pan-European mobile marketing campaigns for international brands; its mobile loyalty business unit offers customer loyalty programs for companies and brands, and its mobile applications business unit is the center for development and software.  12snap sells and licenses a wide spectrum of mobile solutions to satisfy the demands of the current growing market and the new uses of the third mobile phone generation (UMTS) -- from dynamic video services and multiplayer games to personalized messaging applications.  12snap has 75 employees, and provides services to companies including McDonald's, MTV^®, Coca-Cola, Ferrero, Wella, adidas, Unilever and Gillette^®.

About NeoMedia Technologies, Inc.
NeoMedia Technologies, Inc. (www.neom.com), is a diversified global company offering leading edge, technologically advanced products and solutions for companies and consumers, built upon its solid family of patented products and processes, and management experience and expertise. Its mobile services group of companies offers end-to-end mobile enterprise and mobile marketing solutions, through its flagship direct-to-mobile-web qode ®technology, and ground-breaking products and services from four of the USA’s and Europe’s leading mobile marketing providers. By linking consumers and companies to the interactive electronic world, NeoMedia delivers one-to-one, permission-based, personalized and profiled dialogue—anytime and anywhere.

The qode suite of easy-to-use, market-driven products and applications are based on a strong foundation of patented technology, comprising the qode (www.qode.com) platform, qodereader™ and qodewindow™, all of which provide One Click to Content™ connectivity for products, print, packaging and other physical objects to link directly to specific desired content on the mobile Internet. 

Along with 12snap, NeoMedia’s recently acquired companies and offerings include Mobot, (www.mobot.com),a Lexington, Massachusetts-based pioneer in mobile visual recognition technology; Sponge Ltd. (www.spongegroup.com), a London, U.K.-based leader in developing and implementing mobile marketing applications and content delivery; and Gavitec AG - mobile digit (www.gavitec.com), a Würselen, Germany-based leading provider of mobile technology and marketing solutions.

This press release contains forward-looking statements within the meaning of section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. With the exception of historical information contained herein, the matters discussed in this press release involve risk and uncertainties. Actual results could differ materially from those expressed in any forward-looking statement.

qode is a registered trademark, and qodereader,  qodewindow and One Click to Content are trademarks of NeoMedia Technologies, Inc.  Other trademarks are properties of their respective owners.

Press Contacts:

Martin Copus                
NeoMedia Technologies, Inc.                              
+(239) 246-9889 or +44 7766 801818                
mcopus@neom.com                   

David A. Kaminer
The Kaminer Group
+(914) 684-1934
dkaminer@kamgrp.com

Zucker.Kommunikation
+49 30 247 587-0
12snap@zucker- kommunikation.de
or presse@12snap.com<?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" />

WORLD’S LARGEST DINING GUIDE, RestaurantRow.com, Inc. HITS THE ROAD WITH MOBILESIDEWALK™!

Restaurant Information & Services For Nearly 200,000 Restaurants in 13,000 Cities Worldwide<?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" />

Now Available Via Mobile Phone

lRVINE, CA – MobileSidewalk™, an innovative consumer Internet portal for cell phone content, has just signed a deal to bring the world’s largest dining guide, RestaurantRow.com, to cell phone users across the United States, it was jointly announced today by Jim Gurfein, chief executive officer of RestaurantRow.com, Inc. and Scott Walker, chief executive officer of New Motion, Inc., parent company of MobileSidewalk. 

“In the cluttered mobile content field, we were delighted to find MobileSidewalk, clearly innovators in the burgeoning cell phone communications space,” said Gurfein.  “It is important to us that our consumer and business customers enjoy the same ease of use they find on our web site.  With MobileSidewalk’s user-friendly approach, we knew we’d found the perfect match.”

RestaurantRow.com is the largest restaurant guide in the world, and a globally recognized top database marketer.  Users of the new mobile service will be able to use their cell phone to:

§          Find a restaurant by zip code or city name

§          Select by cuisine

§          Use one-click dialing directly to the restaurant to make a reservation

As mobile content technology evolves, the subscription service – launching in Q3 2006,- will offer additional information, including menus, photos of restaurant interiors, reviews, and door-to-door driving directions.

“RestaurantRow.com is a perfect fit for our company, because, like us, they put ease-of-use for the consumer first,” said Walker.  “Since both our companies are also seasoned at leveraging the power of Internet marketing, we have a particularly strong synergy.”

The explosive U.S. mobile market, which in 2005 already exceeded $2 billion in sales, is ripe for content development.  Off-deck providers such as MobileSidewalk are at the leading edge, providing a rich array of content, and breaking the download barriers that have plagued consumers in the past.  There are over 200 million cell phone users in the U.S. today.  Projected mobile entertainment revenue will grow from $2 billion in 2005 to over $12 billion by 2009. 

About New Motion, Inc. & MobileSidewalk™
MobileSidewalk™ is a direct-to-consumer company, dedicated to realizing the full potential of cell phones as an entertainment, educational, promotional, marketing and branding medium.  MobileSidewalk includes sports, entertainment, games, fan clubs and lifestyle content, thousands of ringtones and wallpapers, and exclusive promotions and licenses.  A rich interactive experience is assured with MobileSidewalk’s state-of-the-art applications, including SMS, WAP, Java, BREW and video.  Consumer groups are reached with interest-specific campaigns via the Internet, print ads, radio and other methodologies.  Ordering and downloading content is easy and fast, and billing is handled through the cell phone carrier.  Launched in June 2005, MobileSidewalk is owned and operated by Irvine, California-based New Motion, Inc., one of the fastest growing mobile entertainment and marketing companies in the United States.  For more information, please visit www.mobilesidewalk.com or www.newmotioninc.com.

About RestaurantRow.com
RestaurantRow.com, the world’s largest dining guide, attracts a targeted audience of people who dine out, entertain, travel and shop.  The service lists nearly 200,000 restaurants in 13,000 cities and towns globally.  They distribute their content via well-know web sites such as Yahoo, Lycos, LookSmart, cable sites including Cox and Comcast, and most major telecom carriers.  For more information, please visit www.restaurantrow.com.

FOR IMMEDIATE RELEASE                  
September 13, 2006      
CONTACT:        Karen Strickholm for New Motion, Inc.
505-988-4401
StrickholmCompany@msn.com

TheSportsPage® GOES MOBILE; MOBILESIDEWALK™ NAMED EXCLUSIVE CONTENT PROVIDER!

Sports Fans Can Now Access Scores, Odds & Picks Nationwide Via Cell Phone!

LAS VEGAS, NV & lRVINE, CA – The nation’s #1 provider of sports information via pager – TheSportsPage® -- has chosen MobileSidewalk™ as the exclusive mobile content service to bring their comprehensive sports information directly to the cell phones of sports fans, it was jointly announced today by Ed Skowronski, president of BeepMe Las Vegas, Inc., parent company of TheSportsPage, and Scott Walker, chief executive officer of New Motion, Inc., parent company of MobileSidewalk. 

TheSportsPage is the company that pioneered the sports pager craze 20 years ago, and MobileSidewalk is an innovative consumer Internet portal for cell phone content.

“TheSportsPage brand has defined the wireless sports information market since we first launched, 20 years ago,” said Skowronski.  “We are committed to providing our customers with a user-friendly format and MobileSidewalk is committed to making cell phone content easy to read.  By bringing TheSportsPage to the mobile universe, fans have another option to get up-to-the-minute sports information, regardless of their handset brand or carrier.”

Initially SMS sports alerts, scores, picks for handicapping and odds for all major sports categories will be available via MobileSidewalk.  TheSportsPage is the leading company in the market providing odds directly to the consumer.  The new service will be available starting August 2006. 

“MobileSidewalk, through its consumer-friendly interface, has removed many of the barriers consumers face when trying to use subscription services on their mobile phone,” said Walker.  “TheSportsPage understands that their customer wants sports information immediately, without having to call a number or log onto a web site to get it.  Now they can enjoy the same service on their mobile phone.”

The explosive U.S. mobile market, already exceeding $2 billion in sales in 2005, is ripe for content development.  Off-deck providers such as MobileSidewalk are at the cutting edge, providing a rich array of content and breaking the download barriers that have plagued consumers in the past.  There are over 200 million cell phone users in the U.S. today.  Projected mobile entertainment revenue will grow from $2 billion in 2005 to over $12 billion by 2009. 

About New Motion, Inc. & MobileSidewalk™
MobileSidewalk™ is a direct-to-consumer company, dedicated to realizing the full potential of cell phones as an entertainment, educational, promotional, marketing and branding medium.  MobileSidewalk includes sports, entertainment, games, fan clubs and lifestyle content, thousands of ringtones and wallpapers, and exclusive promotions and licenses.  A rich interactive experience is assured with MobileSidewalk’s state-of-the-art applications, including SMS, WAP, Java, BREW and video.  Consumer groups are reached with interest-specific campaigns via the Internet, print ads, radio and other methodologies.  Ordering and downloading content is easy and fast, and billing is handled through the cell phone carrier.  Launched in June 2005, MobileSidewalk is owned and operated by Irvine, California-based New Motion, Inc., one of the fastest growing mobile entertainment and marketing companies in the United States.  For more information, please visit www.mobilesidewalk.com or www.newmotioninc.com.

About TheSportsPage®
TheSportsPage®, owned by BeepMe Las Vegas, Inc., pioneered the sports pager phenomenon in the U.S. market 20 years ago.  Since that time, they have remained the #1 provider of sports information via pager, using the latest in pager technology while maintaining a consumer-friendly user interface.  Their service includes scores, breaking news, injury and weather reports, time changes, Starting Pitchers.  They provide data on pro football, college football, pro basketball, college basketball, baseball, hockey, Nascar, golf and boxing.  For more information, please visit www.thesportspage.com.

FOR IMMEDIATE RELEASE                  
September 13, 2006
CONTACT:        Karen Strickholm for New Motion, Inc.
Phone:  505-988-4401                                                                           
StrickholmCompany@msn.com<?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" />