Limbo 41414 RECRUITS NEW TALENT & PROMOTES WITHIN

(Burlingame, Calif.) – February 22, 2007 – Mobile entertainment company Limbo 41414 today announces the internal promotion of Stacy Geagan Wagner to VP of Communications, as well as the addition of three new directors: Richard Dumas – Director of Product Management, Rina Paguaga – Director of International Product Management, and Tracy Strom – Director of Technical Services.  

As VP of Communications, Stacy Geagan Wagner will oversee marketing and corporate communications as well as creative development for the country’s fastest growing mobile entertainment brand. Stacy joined Limbo 41414 as the company’s Director of Corporate Communications in July 2006 and is responsible for the successful public relations strategy that has achieved the company recognition on The Today Show, CNBC, NBC and Fox as well as in the pages of the USA Today, Wall Street Journal, Forbes and Business 2.0. Stacy’s career started 12 years ago at Ketchum Public Relations in <?xml:namespace prefix = st1 ns = "urn:schemas-microsoft-com:office:smarttags" />Atlanta. Since 2002, she has focused exclusively on consumer marketing communications for entrepreneurial ventures. Previously, she was the Director of Corporate Communications, spearheading the launch of two low-fare airlines, Virgin America and Delta Air Lines’ Song. A graduate of Emory University’s Executive MBA and Oglethorpe University, Stacy was named one of the “Top 10 to Watch” from PR News in 2001.  She currently resides with her beloved husband and four-legged, furry child in Burlingame, Calif.

As Director of Product Management, Richard Dumas will lead product management as well as manage the definition, development and release of Limbo 41414's next generation of mobile entertainment products. Richard brings a wealth of experience in both product management and marketing. Most recently Richard was the Director of Product Management and Marketing with SNOCAP where he led both the product and marketing teams. At SNOCAP, Richard spearheaded the efforts to define and launch SNOCAP's Digital Music Registry, which enables recording artists and record labels to sell music through online social networks and a growing list of online retailers. Richard also led the product management efforts for Nuance's Speech Recognition Platform, which has been deployed by wireless providers for voice activated dialing and financial institutions for customer support. A graduate of Wesleyan University and M.I.T.'s Sloan School, Richard currently resides in San Francisco.

As Director of International Product Management, Rina Paguaga will leverage more than 12 years of international experience in product management, marketing, business development and vendor management to spearhead the expansion of Limbo 41414’s global footprint. Previously, Rina led eBay’s Community and Online Help product lines enabling social networking and member-to-member help across 23 global markets. Also formerly of Engage | AdKnowlege, she led the international product strategy evaluating market opportunities and adapting its media management and analytics products to specific customer needs. Additionally, Rina has consulted for various companies including Vividence/Keynote where she developed a market penetration plan for their e-business performance management products. A graduate of Loyola University and the Global MBA program at Thunderbird - School of Global Management, Rina currently resides in Belmont, Calif.

As Director of Technical Services, Tracy will continue the strategic development and deployment of the company’s SMS- and web-based entertainment services. Previously, Tracy was Avvenu's Director of Network Operations where she also successfully launched their major partner initiatives with Motorola, Palm, Danger and Maxthon. Before joining Avvenu, Tracy led the information technology groups at both ChipX and 8x8/Netergy Networks. With more than 12 years experience, her background also includes working at start-ups that have developed content delivery, grid computing and automated provisioning platforms, as well as a business systems consultant role with McGladrey and Pullen LLP. Tracy currently resides in Los Gatos, Calif.

Headquartered in Burlingame, Calif., Limbo 41414 is actively recruiting in the following areas: advertising sales, creative and web design, web master, marketing, customer service, and account management. Candidates can submit resumes and cover letters to [email protected].

About Limbo 41414
Limbo 41414 (www.41414.com <http://www.41414.com/> ) is defining a new category of mobile entertainment with its text-message based game play.  41414 brings consumers an engaging community-driven gaming experience while delivering exposure to leading brands and media companies through branded prizes. In the Limbo Auction, consumers enter an auction where they bid on prizes via their mobile phones. The twist is that, unlike a traditional auction where the highest bidder wins, the person with the lowest unique bid <http://www.41414.com/lowest_bid.php> wins. Plus, with a Limbo Auction, nobody loses; for each bid placed, players receive Loot that can be redeemed for prizes in the Limbo store <http://www.41414.com/store.php?range=x> .

Limbo 41414 is a private corporation backed by two of the world’s top Venture Capital funds: Azure Capital Partners (www.azurecap.com) and Draper Fisher Jurvetson (www.dfj.com <http://www.dfj.com> ).  This venture also reunites the proven entrepreneurial team of Rob Lawson, Jonathon Linner and Juho-Pekka Virolainen. Limbo 41414 is headquartered in Burlingame, California.

Media Contact
(650) 235-5980
[email protected]<?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" />

Donaton promoted to publisher of 'Ad Age' 

Former editor elevated from associate publisher as Jill Manee retires

February 8, 2007 - Advertising Age last week promoted Scott Donaton from associate publisher to publisher, an announcement that coincided with the retirement of Jill Manee.

Ms. Manee said the move had been in the works for a while. "When we promoted Scott to associate publisher in April 2006, it was not only in recognition of his tremendous leadership ability, but part of my succession plan for Ad Age in preparation for this day."

Before the associate-publisher role, Mr. Donaton was editor of Advertising Age, a role he held from October 1998 to April 2006. During his tenure, Advertising Age won various excellence awards. <?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" />

Ms. Manee joined Advertising Age from Lebhar Friedman in 1996 as advertising director. She was later promoted to associate publisher, then publisher, and, in 2000, she was named a VP of Ad Age's parent company, Crain Communications.

"She skillfully handled the unprecedented changes buffeting the publishing world, and we will always be grateful for her management skills and her ability to build a great team," said Crain President and Ad Age Editor in Chief Rance Crain. "We are pleased and proud to have the leadership in place with Scott as we continue to evolve the brand during this unprecedented and exciting time for our industry."

MPLC, INC. AND NEW MOTION, INC. COMPLETE ACQUISITION AND CLOSE ON $6,500,000 IN PRIVATE PLACEMENT

IRVINE, CA -- MPLC, Inc. (“MPLC”) (OTCBB: MPNC) and New Motion, Inc. (“New Motion”) jointly announce the completion of the acquisition of all of the outstanding securities of New Motion, with New Motion becoming a wholly owned subsidiary and the sole operations of MPLC,  and the closing on a private placement for gross proceeds of $6,500,000, each as previously announced.

Newly appointed chief executive officer of MPLC, Burton Katz, commented, "We are extremely excited about the completion of the transaction with MPLC.  It's been a long road to get to this point, but one we believe will be particularly rewarding for all of our core constituents -- shareholders, team members and customers.

Sanders Morris Harris, Inc. acted as advisor to New Motion, Inc. on both the merger negotiation and the $6,500,000 private placement.  Please contact Dean Oakey at 213-253-2282 in our <?xml:namespace prefix = st1 ns = "urn:schemas-microsoft-com:office:smarttags" />Los Angeles office for more information.

About New Motion, Inc.
New Motion, Inc. is a digital entertainment company providing a broad range of digital and mobile products and services to consumers.  New Motion, Inc. combines the power of the Internet, the latest in mobile technology, and traditional marketing / advertising methodologies in their four divisions: MobileSidewalk™, one of the largest U.S. based mobile entertainment companies, RingtoneChannel, a mobile storefront provider, Bid4Prizes, a low-bid mobile auction game, and an Asian-themed mobile entertainment portal for the North American market.  Headed by a seasoned team of Internet, new media, entertainment and technology professionals, New Motion, Inc. was founded in 2005 and is headquartered in Irvine, California with a branch office in Los Angeles.  Wired Magazine recently declared New Motion’s mobile content capabilities a “rival to those of their mainstream-media counterparts,” Wireless Business Forecast named New Motion “a company to watch,” and RCR Wireless News noted that New Motion, Inc. is “gaining traction in the direct-to-consumer ring.”  For more information, please visit www.newmotioninc.com, www.mobilesidewalk.com, www.ringtonechannel.com and www.bid4prizes.com.

Safe Harbor
This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995, about MPLC. Forward-looking statements are statements that are not historical facts. Such forward-looking statements, based upon the current beliefs and expectations of MPLC's management, are subject to risks and uncertainties, which could cause actual results to differ from the forward looking statements. The following factors, among others, could cause actual results to differ from those set forth in the forward-looking statements: changing interpretations of generally accepted accounting principles; continued compliance with government regulations; legislation or regulatory environments, requirements or changes adversely affecting the businesses in which New Motion engaged; demand for the products and services that New Motion provides, general economic conditions; geopolitical events and regulatory changes, as well as other relevant risks detailed in MPLC's filings with the Securities and Exchange Commission. The information set forth herein should be read in light of such risks. MPLC assumes no obligation to update the information contained in this press release.

FOR IMMEDIATE RELEASE      

CONTACT:       
Dean Oakey -- Financial Inquiries
213-253-2282
Karen Strickholm – Press Inquiries
505-988-4401
[email protected]<?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" />

SmartReply Launches Industry’s First CRM Loyalty Messaging Platform

Using the power of choice to help brands build customer loyalty

Irvine, California, February 14, 2007 – Today, at the 3GSM World Conference in Barcelona, Spain, SmartReply, the provider of voice and mobile messaging for over 80 major national and regional retailers in North America, launched the industry’s first CRM (customer relationship management) loyalty messaging platform that seamlessly integrates voice, mobile, and e-mail channels and enables SmartReply clients to give their customers a preferred choice medium through which they receive marketing messages. Companies can now reach unmatched levels of speed and flexibility in executing their CRM initiatives while ensuring their messages remain targeted, relevant and delivered in their customer’s most preferred manner.

The most sophisticated advertisers across <?xml:namespace prefix = st1 ns = "urn:schemas-microsoft-com:office:smarttags" />North America have identified the trend and challenges of customer-controlled marketing. What SmartReply calls the “Choice Generation” – customers that have high marketing value and little exposure to traditional advertising – has reached critical mass with TiVo-type DVRs, satellite radio, and the staggering decline of newspaper subscriptions. The result is weakened customer relationships and declining ROI from traditional marketing plans. Now with SmartReply’s solution, clients can begin to change the direction of their marketing from a push model to a preference-based dialog model – without sacrificing volume and ROI.

With SmartReply’s new CRM platform, consumers can opt-in to receive marketing messages or promotions from the brands they are loyal to, and they can select their preferred channel of communication, whether it is voice messages, e-mail or text messaging or any combination of the three. The system also provides a closed-end solution to deliver targeted incentives and measure customer response. And because the platform is paperless, interactive and ‘real time,’ clients can expect a high level of speed and flexibility while maximizing cost efficiencies.  

“We believe that the sovereignty of individual customer choice and the necessity of thoughtful marketing communications can finally align. This launch is a significant step toward our vision of bringing brands and people together in meaningful relationships,” states Eric Holmen, SmartReply’s president.  “Our team has worked intelligently and tirelessly to make this vision a reality.”

About SmartReply
SmartReply's voice and mobile messaging solutions have created breakthrough-marketing results for leading retailers throughout the United States and Canada. As the only voice and mobile messaging company dedicated to meeting the unique marketing challenges and objectives of retail executives, SmartReply's clients now have the proven ability to increase store traffic, lower marketing cost and strengthen brand affinity. Because of this, SmartReply is the provider of choice for more than 80 major regional and national retailers. Headquartered in Irvine, California, more information for partners and clients can be found at www.SmartReply.com or by calling (800)-785-6769.

Press Contact
Rosalie Berg
Strategic Vantage for SmartReply
(305) 971-5352
[email protected]<?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" />

Limbo 41414 and Spike TV Team Up to Separate the Pros From the Joes

SPIKE TV Signs On as First Partner to Launch New Web Play Widget to Promote 2nd Season of 'Pros Vs. Joes'

BURLINGAME, Calif., Feb. 12, 2007 -- Mobile entertainment pioneer Limbo 41414 and SPIKE TV announce a hard-hitting new partnership to host an exciting series of Limbo Auctions to promote the second season of "Pros vs. Joes." Each week fans will have the chance to win a prize pack featuring multiple pieces of autographed merchandise from "Pros" such as Michael Irvin, Jose Canseco, Roy Jones Jr., Eric Dickerson, Claude Lemieux, Randy Couture, and many others.

Spike is promoting the Limbo Auctions on-air and on its website (www.SpikeTV.com) as a way to engage its audience in a fun, interactive gaming experience. Additionally, the partnership debuts an exciting new interactive feature from Limbo 41414 -- the Limbo Player. The Limbo Player allows fans of the show to place bids online, right from the Pros Vs. Joes web page, in addition to playing the mobile game by sending a text message with the word SPIKE to 41414.

"We're excited to see how fans receive the new Limbo Player because it's more interactive, more intelligent and frankly, more fun," said Jonathon Linner, CEO of Limbo 41414. "We're happy to have Spike as a partner and thrilled to roll out this innovation with such a forward-thinking media property."

The Limbo Player is a new feature that revolutionizes Limbo 41414's interactive gaming experience by adding intelligent features, such as the tracking of bids placed, unique bids held, Limbo Auction tips, and Limbo Loot prizes. Designed in-house by Limbo 41414's team of engineers, this powerful new feature also provides the ability for third parties -- advertising partners and consumers -- to host and initiate play through the Limbo Player on their sites, as well as paves the way for Limbo 41414 to offer video content during web play. Consumers simply go to www.41414.com to add the Limbo Player to their site within moments.

Limbo 41414 is defining a new category of mobile, as in "take it with you", entertainment with its text-message based game play. The company's premier product -- the "Limbo Auction" -- is an engaging, cell phone-driven and text messaging game that integrates the components of both a sweepstakes and an auction. A Limbo Auction is distinct from any other experience in that it's a truly interactive game where the winner is the person making the lowest bid that no other player makes, not the highest bid. It encourages players to develop and employ bidding strategies and to stay highly engaged during each round as they receive comments and tips regarding their bids (e.g., "you're the lowest unique bid," "your bid is unique but not the lowest," etc.). Limbo Auction play is now available via the web as well at www.41414.com.

Since launching in January 2006, Limbo 41414 has run more than 500 Limbo Auctions, awarding more than $450,000 in prizes. Limbo 41414 winners have purchased luxury items including a Hummer H3 for $36.65, a Mini Cooper for $50.43, and a year's supply of gasoline and a plasma TV for $54.24 and $8.85, respectively. Also, no one loses in a Limbo Auction: for each SMS bid placed, players receive Loot that can be redeemed for prizes in Limbo's online store.

About Limbo 41414

Limbo 41414 (www.41414.com) is defining a new category of mobile entertainment with its text-message based game play. The company brings consumers an engaging community-driven entertainment gaming experience while delivering exposure to leading brands and media companies through branded prizes. Headquartered in <?xml:namespace prefix = st1 ns = "urn:schemas-microsoft-com:office:smarttags" />Burlingame, California, Limbo 41414 is a private corporation backed by two of the world's top Venture Capital funds: Azure Capital Partners (www.azurecap.com) and Draper Fisher Jurvetson (www.dfj.com).

Limbo 41414's patented text messaging service can be played through all major U.S. mobile operators including Alltel, Amp'd, Boost, Cincinnati Bell, Cingular, Dobson, Nextel, Sprint, T-Mobile, US Cellular, Verizon, and Virgin Mobile USA in addition to Canadian giants Aliant Mobility, Bell Mobility, Fido, MTS Mobility, Rogers Wireless, SaskTel Mobility, TELUS Mobility and Virgin Mobile Canada.

The Limbo 41414 logo is available at http://www.primezone.com/newsroom/prs/?pkgid=2744

CONTACT:  Limbo 41414           
Media Contact
Stacy Geagan Wagner
650-235-5980
[email protected]<?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" />

AT&T Selects QUALCOMM's MediaFLO USA for Mobile Entertainment Services

Monday February 12, 7:30 AM EST

SAN DIEGO and ATLANTA, Feb 12, 2007 /PRNewswire-FirstCall via COMTEX/ -- MediaFLO USA Inc., a wholly owned subsidiary of QUALCOMM Incorporated ( QCOM), and Cingular, the new wireless unit of AT&T ( T), today announced they signed a definitive agreement to deliver mobile entertainment and information services to the wireless unit's subscribers. The two companies expect to make the service available to customers in late 2007.

AT&T will launch the high-quality mobile TV services from MediaFLO <?xml:namespace prefix = st1 ns = "urn:schemas-microsoft-com:office:smarttags" />USA on phones specifically designed with an intuitive, easy-to-use user interface that ensures customers receive the best live mobile TV experience possible. Additionally, AT&T will have access to advanced features MediaFLO USA expects to launch in the second half of 2007. Designed to create a unique consumer experience, these features include MediaFLO USA's multicast video clip distribution service; a datacasting application for realtime information and entertainment; and audio services. The MediaFLO USA service complements AT&T's existing voice, data and video-on-demand services, enabling AT&T to offer a unique mobile entertainment experience to its wireless subscribers.

"Our relationship with AT&T will redefine expectations of mobile media for millions of wireless subscribers," said Gina Lombardi, president of MediaFLO USA. "MediaFLO USA is looking forward to delighting those customers with familiar, high-quality content in a compelling, intuitive, mobile media environment."

"MediaFLO USA's service will add another dimension to our robust offering by delivering a TV-quality mobile media experience that perfectly complements our existing voice and multimedia services," said Marc Lefar, chief marketing officer for AT&T's wireless unit. "We look forward to bringing our subscribers a compelling, differentiated service and the innovative devices for which AT&T is known."

"We share with AT&T an exciting vision of a world in which consumers have access to a high-quality mobile media experience wherever they are, whenever they want it," said Dr. Paul E. Jacobs, chief executive officer of QUALCOMM. "This agreement -- the first of its kind between our two businesses -- goes a long way toward making that vision a reality."

MediaFLO USA aggregates popular content from some of the world's best- known brands, optimizes it for the mobile environment, and intends to deliver it to subscribers over the company's dedicated, nationwide network. In addition to TV-quality, full-length programming and short-form video clips, MediaFLO USA will provide an unmatched consumer experience with an intuitive user interface and fast channel changing without buffering.

About AT&T

AT&T Inc. is a premier communications holding company in the United States and around the world, with operating subsidiaries providing services under the AT&T brand. AT&T is the recognized world leader in providing IP-based communications services to business and the U.S. leader in providing wireless, high speed Internet access, local and long distance voice, and directory publishing and advertising services. As part of its "three screen" integration strategy, AT&T is expanding video entertainment offerings to include such next-generation television services as AT&T U-verse(SM) TV. Additional information about AT&T Inc. and the products and services provided by AT&T subsidiaries and affiliates is available at http://www.att.com.

For more information, please review this announcement in the AT&T newsroom at www.att.com/newsroom. This AT&T news release and other announcements are available as part of an RSS feed at www.att.com/rss.

About MediaFLO USA

MediaFLO USA Inc. aggregates and intends to deliver premium, TV-quality entertainment and information services to mobile phones over its dedicated nationwide wireless network. Offering an unprecedented combination of full-length programming, short-format clips and realtime information and entertainment feeds, MediaFLO USA will deliver a uniquely compelling mobile viewing experience. MediaFLO USA intends to partner with world-class content providers, wireless operators and advertisers to make its service available to U.S. consumers in the first quarter of 2007. Based in San Diego, Calif., MediaFLO USA is a subsidiary of QUALCOMM Incorporated.

Except for the historical information contained herein, this news release contains forward-looking statements that are subject to risks and uncertainties, including the ability of MediaFLO USA to form timely and profitable partnerships with content providers, wireless operators and advertisers, the extent and speed to which FLO technology and the MediaFLO USA Inc. network are deployed, the extent and speed of adoption by consumers of MediaFLO USA's service, the speed with which AT&T integrates the MediaFLO service package, the speed with which MediaFLO introduces new service features, change in economic conditions of the various markets MediaFLO USA serves, as well as the other risks detailed from time to time in QUALCOMM's SEC reports, including the report on Form 10-K for the year ended September 24, 2006, and most recent Form 10-Q.

QUALCOMM is a registered trademark of QUALCOMM Incorporated. MediaFLO and FLO are trademarks of QUALCOMM Incorporated. AT&T and the AT&T logo are trademarks of AT&T Knowledge Ventures. All other trademarks are the property of their respective owners.

QUALCOMM Contacts:
Julie Reynolds, MediaFLO USA Inc.
Phone:  1-858-845-3516
Email:  [email protected]

Kristin Atkins, Corporate Communications
Phone:  1-858-845-5959
Email:  [email protected]

John Gilbert, Investor Relations
Phone:  1-858-658-4813
Email:  [email protected]


AT&T Contact:
Mark Siegel
Phone:  1-404-236-6312
Email:  [email protected]<?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" />

Greystripe Launches First Self-Service Mobile In-Game Advertising Portal Allowing Advertisers to Reach Mobile Gamers Worldwide

It’s ready, set, bid as savvy advertisers explore mobile in-game advertising

(BARCELONA, SPAIN/SAN FRANCISCO, CA) – Live from the 3GSM Congress Tradeshow in Barcelona, Spain, Greystripe, the leading mobile in-game advertising network and creator of GameJump.com - the world's largest free, ad-supported mobile game portal - announces an entirely new opportunity for advertisers to place full screen ads into mobile games with the AdWRAP Marketplace portal. AdWRAP Marketplace is a bid-based, self-service ad purchasing tool available worldwide.

The new AdWRAP Marketplace provides worldwide targeting, real-time reporting, and streamlined ad creation. Advertisers can now instantly create and manage their own campaigns with easy-to-use wizards that support multiple ad formats with innovative click features and geographic targeting. A first for the mobile industry, it is a quick and easy way to launch mobile in-game ad campaigns. Now advertisers of any size have equal opportunity to reach mobile game players around the globe with engaging full-screen ads in mobile games and applications.

The AdWRAP Marketplace interface provides a simple step-by-step process that enables advertisers to launch mobile in-game ad campaigns within minutes:

1. Go to http://www.greystripe.com <http://www.greystripe.com/> and click ‘Buy Now’ to signup as a new advertiser

2. Create your ad and select a campaign type:
· Branding: full-screen, graphical brand message
· Click-to-Browse: full-screen brand message with click-through to the advertiser’s mobile web portal
· Click-to-Call:  full-screen brand message with click-through to call the advertiser’s call -center
· Click-to-Jump:  full-screen brand message with integrated user survey

3. Set your CPM bid and optional geographic targeting

4. Upload your ad creative

5. Preview and launch your campaign, with funding via PayPal™ or Credit Card

“We have created an easy-to-use interface for advertisers to purchase ads and reach Greystripe’s worldwide mobile audience of gamers,” said Jim Durrell, Greystripe’s Director of Product Management. “The AdWRAP Marketplace’s full screen ad format is compelling because it delivers a high impact brand message to the mobile consumer.  It’s like having a huge billboard in front of gamers delivered through a media channel that is inherently opt-in because gamers are getting the games for free. Advertisers have been quick to recognize the targeted and highly viral nature of this medium.”

Advertisers can sign up at http://www.greystripe.com <http://www.greystripe.com/> to get started with AdWRAP Marketplace and reach out to Greystripe’s fast-growing worldwide mobile gaming audience.

About Greystripe
Greystripe is the world’s first ad-supported mobile games and applications distributor. Greystripe’s AdWRAP system enables publishers to gain advertising revenue by serving ads through their games, while advertisers reach a new mobile audience and consumers download great games for free. The AdWRAP system currently serves ads into more than 400 game titles from 46 publishers supporting over 1,000 handset models. Greystripe reaches millions of mobile game players through its online portal GameJump.com, through the mobile web (http://gjmp.tw), and through its AdWRAP Catalog Program. Visit Greystripe at http://www.greystripe.com.<?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" />

9 Squared Announces 2006 Top Ringtone Downloads

With Over 21 Million Downloads in 2006, 9 Squared becomes the #1 Independent Distributor of Ringtones in the United States

Denver, CO – February 6, 2007– 9 Squared, a MonsterMob Group Company (GB:MOB) and global leader in mobile media solutions, today announced the top real music and polyphonic ringtone downloads for calendar year 2006. The 2006 top ringtone downloads are based on over 21 million mobile content downloads from 9 Squared branded solutions and distribution services which includes BREW™ applications, mobile content aggregation for WAP and Web on and off-portal offerings, as well as 9 Squared direct-to-consumer products. The 21 million mobile downloads includes content from the largest music labels and independent labels in the entertainment industry including Universal Music Group, Warner Music Group, Sony BMG Music Entertainment, EMI Music, Koch Records, and Curb Records.

“Universal’s partnership with 9 Squared produced impressive ringtone sales in 2006” said Julie Lee, Vice President of Sales and Licensing at Universal Music Group. “Of 9 Squared’s top 2006 real music ringtone downloads, Universal artists comprise 5 of the top 10 downloads. With the growth and success in 2006, Universal looks forward to an exciting 2007 with 9 Squared.”

A leading developer of applications based on QUALCOMM’s BREW technology, 9 Squared distributes ringtones through award-winning applications such as RealTone JukeBox, RingTone Jukebox, Musica Real, Zona de Tonos, FlixTones and GAC Country Ringtones. In addition, 9 Squared aggregates ringtone and ringback content for a number of mobile storefront providers including T-Mobile USA, Telus Mobility, Ericsson, Motricity and Boost Mobile. Finally, 9 Squared’s successful direct-to-consumer offerings including “The Mob”, RingtoneJukeBox.com and 66555 premium short code programs produced increased ringtone download volumes in 2006.

“While we saw a number of our competitors struggle in 2006, 9 Squared’s business grew significantly which has propelled 9 Squared into the position as the largest independent distributor of ringtones in the United States”, says Brian Casazza, Chief Executive Officer at 9 Squared and Managing Director of MonsterMob Americas. “With the largest ringtone catalog in the <?xml:namespace prefix = st1 ns = "urn:schemas-microsoft-com:office:smarttags" />Americas, best-in-breed wireless distribution technology, and content merchandizing and direct response marketing expertise; 9 Squared is positioned to have a tremendous 2007. We thank all of our music, wireless carrier, and distribution partners for an outstanding 2006. ”

Leading the 2006 top real music ringtone downloads was “Ridin” by highly successful Universal hip hop artist Chamillionaire. The 9 Squared top 10 real music and polyphonic ringtones for 2006 are:

9 Squared Top 10 REAL MUSIC RINGTONES 2006

<?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" />

1)      “Ridin” by Chamillionaire

2)      “Lips Of An Angel” by Hinder

3)      “What You Know” by T.I.

4)      “Goin’ Down” by Yung Joc

5)      “Be Without You” by Mary J. Blige

6)      “Shoulder Lean” by Young Dro featuring T.I.

7)      “Walk It Out” by DJ Unk

8)      “Hustlin’” by Rick Ross

9)      “I Wanna Love You” by Akon

10)   “Lean Wit It, Rock Wit It” by Dem Franchize Boyz

9 Squared Top 10 POLYPHONIC MUSIC RINGTONES 2006

1)      “Super Mario Brothers Theme” from video game

2)      “Pink Panther” from theme song

3)      “Honky Tonk Badonkadonk” from Trace Adkins

4)      “Devil Went Down to Georgia” from Charlie Daniels Band

5)      “What You Know” from T.I.

6)      “Snap Yo Fingers” from Lil Jon featuring E-40 and Sean Paul

7)      “I Walk The Line” from Johnny Cash

8)      “Laffy Taffy” from D4L

9)      “Hips Don’t Lie” from Shakira featuring Wyclef Jean

10)   “Jesus Take The Wheel” from Carrie Underwood

9 Squared, Inc.
9 Squared, a MonsterMob Group Company, is the #1 independent distributor of mobile content in the United States. Equipped with an industry-leading catalog of premium mobile content and extensive wireless distribution partnerships, 9 Squared’s competencies expand the entire value chain of mobile media solutions including best-in-breed mobile distribution technology, direct response marketing and content programming and merchandizing expertise. 9 Squared is headquartered in Denver, Colorado. To learn more visit www.9squared.com.

MonsterMob Group PLC
Monstermob Group PLC is a global leader in mobile media solutions with operations in Europe, China, Southeast Asia and the Americas. Headquartered in the UK, MonsterMob Group is traded on the London Stock Exchange under the ticker symbol MOB. To learn more visit www.monstermobgroup.plc.uk

9 Squared families of marks, images and symbols include RealTone JukeBox, RingTone Jukebox, Musica Real, Zona de Tonos and FlixTones are trademarks of 9 Squared, Inc. All other brands, company names and marks are the property of their respective owners. 

9 Squared Contacts:
Megan Moody, Marketing Communications Coordinator
Phone: 1.303.567.6352
Email: [email protected]