Member Press Release | Page 26 | MMA / Marketing + Media Alliance

Member Press Release

Singapore, 15 July 2015 : Near, the location intelligence company, today unveiled its research on The Great Singapore Sale 2015. One of the key findings was that Orchard Road had the highest footfall amongst the locations covered under the study. The busy shopping district had almost 2.5 times more foot traffic, definitely in line with the fact that it has an array of malls on the shopping street, than Suntec City, followed by Raffles City and Bugis Junction.

Submitter's Company: 
Near
Member Mention: 

Reveal Mobile, a leading mobile audience platform for app publishers and developers, closes on an oversubscribed $750K financing round. Investors include Alerion Ventures, Bull City Venture Partners, IDEA Fund Partners, River Cities Capital Funds, and Capitol Broadcasting Company.

Submitter's Company: 
Reveal Mobile
Now app marketers can track all ad touches that contributed to an install, not just the last touch that can lead to wrong advertising decisions.
Submitter's Company: 
AppsFlyer
Member Mention: 
Immersion Corporation (NASDAQ: IMMR), the leading developer and licensor of touch feedback technology, today announced with LeTV that the two companies have launched a new category in the LeTV App for entertainment content with a tactile experience. “SPECTRE,” featuring Daniel Craig as James Bond, “Hotel Transylvania 2” and “The Expendables 3” premiered as the first movie trailers available with tactile effects in the LeTV App. This launch follows the announcement of an agreement between the two companies to enhance the LeTV App with Immersion’s technology, TouchSense® Engage, as the first video app in China to support haptics.
Submitter's Company: 
Immersion
Member Mention: 
PadSquad, a leading mobile software company that combines premium mobile web experiences and viewable rich media advertising, announced today the launch of Simpli, a new user Interface that offers publishers full transparency into their site’s performance, audience analytics and meaningful business data for better decision making.
Submitter's Company: 
PadSquad
Member Mention: 

Near, the leading mobile data intelligence platform, today announced its expansion into Europe with Ken Parnham – formerly Managing Director of data privacy management company, TrustE – appointed as General Manager of Europe, to be based in its new London office.

Submitter's Company: 
Near
Member Mention: 

June 8, 2015, Singapore: Near, the leading location intelligence platform today announced Nandita Pal as the General Manager for its Southeast Asia & Hong Kong business, based in Singapore. The announcement comes a month post the appointment of Cameron Curtis for Near’s ANZ leadership.

Nandita will be responsible for scaling the business in the region with key partnerships and strategic deals. She would be driving adoption of Near’s mobile data solutions amongst marketers for consumer insights, targeting and attribution.

Submitter's Company: 
Near
Member Mention: 
RealityMine, a leading provider of mobile market research technologies and consumer analytics, was named Mobile Research Company of the Year at the inaugural MRMW Awards.
Submitter's Company: 
RealityMine
Member Mention: 
The exclusive partnership enables Helix Personas to be targeted on over 11 million devices across Australia and New Zealand for the first time.
Submitter's Company: 
AdNear
Member Mention: 
05-04-2015 CHICAGO, IL (May 4, 2015) – Retale (www.retale.com), a location-based mobile platform connecting more than 3.5 million shoppers with their favorite major retailers locally, today announced it has secured $12 million in funding from its existing investor base among which Axel Springer SE, the leading digital publisher in Europe, holds the largest stake. The funding for Retale is part of an overall $18 million shareholder investment in Bonial.com Group (www.bonial.com), Retale’s parent company and an international leader in web and mobile advertising solutions for retail. Axel Springer’s investment is part of its already announced plan, made in March 2015, to further invest in the international expansion of Bonial.com Group, most notably in the U.S.
Submitter's Company: 
Retale

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