Overview | MMA / Marketing + Media Alliance

Business Impact Index

Attracting thousands of submissions annually from around the globe, the Business Impact Index recognizes the best-of-the-best. Our proprietary methodology developed in collaboration with WARC, the global authority on advertising and media effectiveness, compiles the rankings using finalist and winner data from the awards programs across the globe. Search by region or company type.

The MMA SMARTIES Business Impact Index is the first and only global modern marketing index that identifies, ranks and awards top agencies, advertisers (brand owner), brands and solution providers driving significant business impact.

In partnership with:

Warc

Top Media Agencies - APAC 2023

Rank Media Agency Network Location Region Points
1 Mindshare WPP Shanghai APAC 274.9
2 Mindshare WPP Ho Chi Minh City APAC 269.4
3 Mindshare WPP Mumbai APAC 220.6
4 Wavemaker WPP Jakarta APAC 209.1
5 Wavemaker WPP Mumbai APAC 170.0
6 Starcom Publicis Groupe Ho Chi Minh City APAC 144.8
7 Red Star Dentsu Ho Chi Minh City APAC 134.1
8 EssenceMediacom WPP Ho Chi Minh City APAC 123.5
9 Mindshare WPP Jakarta APAC 122.9
10 EssenceMediacom WPP Jakarta APAC 99.6
11 Publicis Media Publicis Groupe Ho Chi Minh City APAC 96.3
12 Mindshare WPP Taguig APAC 89.1
13 PHD Omnicom Group Jakarta APAC 84.4
14 EssenceMediacom WPP Gurgaon APAC 80.7
15 Mindshare WPP Bangkok APAC 80.2
15 OpenMind WPP Taguig APAC 80.2
17 Wavemaker WPP Gurgaon APAC 72.7
18 Madison Media Mumbai APAC 60.6
19 UM Interpublic Group Singapore APAC 52.1
20 Mindshare WPP Bangalore APAC 48.4
21 Wavemaker WPP Shanghai APAC 44.3
22 Initiative Interpublic Group Shanghai APAC 43.6
23 EssenceMediacom WPP Shanghai APAC 42.8
24 OMD Omnicom Group Mumbai APAC 40.4
25 Starcom Publicis Groupe Makati APAC 40.1
26 OpenMind WPP Ho Chi Minh City APAC 35.0
27 Publicis Media Publicis Groupe Gurgaon APAC 32.3
28 mSix&Partners Jakarta APAC 32.2
29 EssenceMediacom WPP Mumbai APAC 30.3
30 Mindshare WPP Petaling Jaya APAC 30.0
31 Mindshare WPP Gurgaon APAC 28.7
32 Wavemaker WPP Taguig APAC 28.1
32 Zenith Publicis Groupe Bangkok APAC 28.1
34 Wavemaker WPP Ho Chi Minh City APAC 28.0
35 Carat Dentsu Chinese Taipei APAC 25.0
36 PHD Omnicom Group Bangkok APAC 24.1
37 Havas Media Havas Group Mumbai APAC 21.1
38 Interactive Avenues Interpublic Group Mumbai APAC 20.2
38 OMD Omnicom Group Gurgaon APAC 20.2
40 Leverate Group Jakarta APAC 20.1
41 TKL Corporation Ho Chi Minh City APAC 20.0
42 OMD Omnicom Group Beijing APAC 17.1
42 TEAMPRO Shanghai APAC 17.1
42 UM Interpublic Group Shanghai APAC 17.1
45 Publicis Media Publicis Groupe Mumbai APAC 16.1
45 Zenith Publicis Groupe Gurgaon APAC 16.1
47 Carat Dentsu Gurgaon APAC 12.1
47 Interactive Avenues Interpublic Group Bangalore APAC 12.1
47 Madison World Mumbai APAC 12.1
47 Wavemaker WPP Bangalore APAC 12.1
51 Carat Dentsu Shanghai APAC 8.6
52 OMD Omnicom Group Bangalore APAC 8.5
53 Starcom Publicis Groupe Mumbai APAC 8.1
54 OMG Omnicom Group Jakarta APAC 8.0
54 Spark Foundry Publicis Groupe Manila APAC 8.0
54 Wavemaker WPP Bangkok APAC 8.0
57 Havas Media Havas Group Melbourne APAC 5.0
58 GroupM Circle WPP Shanghai APAC 4.8
59 Hearts & Science Omnicom Group Sydney APAC 4.5
60 Bigtrunk Communications Mumbai APAC 4.0
60 Carat Dentsu Jakarta APAC 4.0
60 CLICKMEDIA WPP Ho Chi Minh City APAC 4.0
60 EssenceMediacom WPP Bangalore APAC 4.0
60 EssenceMediacom WPP Delhi APAC 4.0
60 Madison Media Delhi APAC 4.0
60 mSix&Partners Taguig APAC 4.0
60 Organic by MSL WPP New Delhi APAC 4.0
60 Publicis Media Publicis Groupe Jakarta APAC 4.0
60 Zenith Publicis Groupe Jakarta APAC 4.0
70 mSix&Partners Ho Chi Minh City APAC 3.0