Top Media Agencies APAC 2023
Wavemaker
Overall rank
#34
Points
209.1
Awards won
44
Finalists
33
Best in Show
0
Gold
13
Silver
13
Bronze
18
Finalist
33
Campaigns and Awards 2023
| Campaign Name | Brand | Advertiser | Agency | Location | Category | Awards Program | Awards Won |
|---|---|---|---|---|---|---|---|
| 5 Star Mush Detector | Cadbury | Mondelēz International | Wavemaker | India | Customer (CX) / User Experience (UX) & Design | Smarties APAC | Bronze |
| 5 Stars Everywhere | Cadbury | Mondelēz International | Wavemaker | India | Short or Long Form Video | Smarties APAC | Silver |
| BringBack2011 | Oreo | Mondelēz International | Wavemaker | India | Cross Digital Media Marketing, Social Media Marketing | Smarties APAC | Finalist (2) |
| Proud Sponsors of Groundstaff | Cadbury | Mondelēz International | Wavemaker | India | Brand Purpose / Activism | Smarties APAC | Finalist |
| #CheerForAllSports | Cadbury | Mondelēz International | Wavemaker | India | Real Time Marketing | Smarties APAC | Finalist |
| ConFUSEing Controller | Cadbury | Mondelēz International | Wavemaker | India | Gaming, Gamification & E-Sports | Smarties APAC | Finalist |
| HeartSpeak: Voice of the Voiceless | Blibli | PT Global Digital Niaga Tbk | Wavemaker | Indonesia | Social Impact Marketing, Experimental / Innovation Technology | Smarties APAC | Silver (2) |
| Noah X Tommy Hilfiger | Tommy Hilfiger | PVH | Wavemaker | China (Mainland) | Spatial / AR / VR / NFT / Metaverse Tech, Live (Streaming) E-commerce | Smarties APAC | Silver (2) |
| Secret Messages | Cadbury | Mondelēz International | Wavemaker | India | Brand Experience, Omnichannel Marketing, Spatial / AR / VR / NFT / Metaverse Tech, Social Media Marketing | Smarties APAC | Gold (3), Silver |
| Smile to Unlock: E-commerce Discounts Meet Joyful Engagement | Blibli | PT Global Digital Niaga Tbk | Wavemaker | Indonesia | Experimental / Innovation Technology, Spatial / AR / VR / NFT / Metaverse Tech, Integrated Ecommerce Innovation | Smarties APAC | Bronze (3) |
| #FaithNotForce | Bournvita | Mondelēz International | Wavemaker | India | Social Impact Marketing, Short or Long Form Video | Smarties India | Finalist (2) |
| #SmileOutLoud | Colgate | Colgate-Palmolive Company | Wavemaker | India | Social Impact Marketing | Smarties India | Finalist |
| 5 Star Mush Detector | Cadbury | Mondelēz International | Wavemaker | India | Social Media Marketing | Smarties India | Gold |
| Bijli Gul 2.0 - Power Off, Luminous On | Luminous Power Technologies | Luminous Power Technologies | Wavemaker | India | Cross Digital Media Marketing, Personalisation | Smarties India | Gold, Bronze |
| BringBack2011 | Oreo | Mondelēz International | Wavemaker | India | Cross Digital Media Marketing | Smarties India | Gold |
| Connected Rakhi | Cadbury | Mondelēz International | Wavemaker | India | Experimental / Innovation Technology | Smarties India | Finalist |
| Proud Sponsors of Groundstaff | Cadbury | Mondelēz International | Wavemaker | India | Brand Purpose / Activism | Smarties India | Silver |
| #CheerForAllSports | Cadbury | Mondelēz International | Wavemaker | India | Diversity & Inclusion, Real Time Marketing, Customer (CX) / User Experience (UX) & Design | Smarties India | Bronze, Finalist (2) |
| Valentine's Day 2023 Gamified Engagement campaign | Cadbury | Mondelēz International | Wavemaker | India | Integrated Ecommerce Innovation | Smarties India | Finalist |
| Valentine's Day Unforgettable Love Tips | Cadbury | Mondelēz International | Wavemaker | India | Personalisation | Smarties India | Silver |
| ConFUSEing Controller | Cadbury | Mondelēz International | Wavemaker | India | Gaming, Gamification & E-Sports | Smarties India | Finalist |
| Driving high ROI campaigns via Service Commerce for L'Oreal Professional Division | L'Oréal | L'Oréal | Wavemaker | India | Customer Journey Marketing - Lead Generation / CRM | Smarties India | Silver |
| Halloween Treasure Hunt | Alpenliebe Juzt Jelly | Perfetti Van Melle | Wavemaker | India | Audio / Voice / Sonic Branding | Smarties India | Gold |
| How we hacked India's biggest reality show to drive performance goals. | Vodafone Idea Limited | Vodafone Idea Limited | Wavemaker | India | Omnichannel Marketing | Smarties India | Silver |
| India unites together to co-create next favorite Cadbury flavor | Cadbury | Mondelēz International | Wavemaker | India | Customer (CX) / User Experience (UX) & Design | Smarties India | Bronze |
| JioSaavn X Center Fresh Valentine's Day | JioSaavn | Jio Platforms | Wavemaker | India | Audio / Voice / Sonic Branding, Personalisation | Smarties India | Bronze, Finalist |
| Oreo Recipes - Baker's republic of Oreo | Oreo | Mondelēz International | Wavemaker | India | Data Insights / Contextual Marketing | Smarties India | Finalist |
| Perk Chaapless Champion | Peek Freans | Mondelēz International | Wavemaker | India | Creator / Influencer / Celebrity Marketing | Smarties India | Finalist |
| Perk Disclaimers | Peek Freans | Mondelēz International | Wavemaker | India | Personalisation, Real Time Marketing | Smarties India | Gold, Bronze |
| SaveThe20Coin | Oreo | Mondelēz International | Wavemaker | India | Instant Impact / Promotion | Smarties India | Gold |
| Secret Messages | Cadbury | Mondelēz International | Wavemaker | India | India Best in Show, Omnichannel Marketing, Brand Experience, Social Media Marketing, Customer (CX) / User Experience (UX) & Design | Smarties India | Gold, Silver, Finalist (2) |
| The World's Biggest Football Party Ever | JioCinema | Network18 Group | Wavemaker | India | Cross Digital Media Marketing | Smarties India | Bronze |
| Awal Semua Kebaikan | Bebelac | Danone | Wavemaker | Indonesia | Social Impact Marketing | Smarties Indonesia | Finalist |
| The Dawn Of A New Era in Remarketing with Personalisation | Blibli | PT Global Digital Niaga Tbk | Wavemaker | Indonesia | Personalisation | Smarties Indonesia | Bronze |
| From Dropout to Sold-Out: A Remarketing Strategy that Reshaped Ecommerce Success | Blibli | PT Global Digital Niaga Tbk | Wavemaker | Indonesia | Spatial / AR / VR / NFT / Metaverse Tech, Customer (CX) / User Experience (UX) & Design, Programmatic | Smarties Indonesia | Silver, Bronze, Finalist |
| Bright Complete Anti Acne - Drawat Masteclass | Garnier | L'Oréal | Wavemaker | Indonesia | Experimental / Innovation Technology | Smarties Indonesia | Finalist |
| Amplifying Product Unique Selling Point through Gamification | Garnier | L'Oréal | Wavemaker | Indonesia | Gaming, Gamification & E-Sports | Smarties Indonesia | Finalist |
| HeartSpeak: Voice of the Voiceless | Blibli | PT Global Digital Niaga Tbk | Wavemaker | Indonesia | Brand Experience, Experimental / Innovation Technology | Smarties Indonesia | Gold, Finalist |
| Sense of Purpose – Catalyze the Indonesian consumer consciousness towards sustainability | L'Oréal | L'Oréal | Wavemaker | Indonesia | Social Impact Marketing | Smarties Indonesia | Finalist |
| Owning micro-moments with #AQUADULU | AQUA | Danone | Wavemaker | Indonesia | Real Time Marketing | Smarties Indonesia | Finalist |
| Pretz Captivated Indonesian Gen Z with Online-to-Offline experience | Pretz | Mondelēz International | Wavemaker | Indonesia | Data Insights / Contextual Marketing, O2O / New Retail / Innovative & New Tech Sales Channels | Smarties Indonesia | Finalist (2) |
| Smile to Unlock: E-commerce Discounts Meet Joyful Engagement | Blibli | PT Global Digital Niaga Tbk | Wavemaker | Indonesia | Programmatic, Spatial / AR / VR / NFT / Metaverse Tech, Personalisation | Smarties Indonesia | Silver, Bronze, Finalist |
| We Skincare About You: Bringing New York to Jakarta | Kiehl's | L'Oréal | Wavemaker | Indonesia | Brand Experience | Smarties Indonesia | Bronze |
| Winning Local Battle in Central Java Region | AQUA | Danone | Wavemaker | Indonesia | Omnichannel Marketing | Smarties Indonesia | Bronze |
| Worth It Squad: Putting the Spotlight on Diverse Indonesian Beauty | L'Oréal | L'Oréal | Wavemaker | Indonesia | Social Media Marketing | Smarties Indonesia | Finalist |
| Powderfilled campaign | Alpenliebe | Perfetti Van Melle | Wavemaker | Vietnam | Spatial / AR / VR / NFT / Metaverse Tech, Experimental / Innovation Technology, Customer (CX) / User Experience (UX) & Design | Smarties Vietnam | Bronze, Finalist (2) |
| Mentos Fanta Limited Edition Launch - The Most Unexpected Collaboration Ever | Mentos | Perfetti Van Melle | Wavemaker | Vietnam | Product and / or Service Launch | Smarties Vietnam | Bronze |
| 150th Anniversary campaign on Lazada | Shiseido | Shiseido | Wavemaker | Vietnam | Integrated Ecommerce Innovation | Smarties Vietnam | Finalist |
| From Dropout to Sold-Out: A Remarketing Strategy that Reshaped Ecommerce Success | Blibli | PT Global Digital Niaga Tbk | Wavemaker | Indonesia | Personalisation | Smarties X | Gold |
| Smile to Unlock: E-commerce Discounts Meet Joyful Engagement | Blibli | PT Global Digital Niaga Tbk | Wavemaker | Indonesia | Spatial / AR / VR / NFT / Metaverse Tech | Smarties X | Gold |
| Amplifying Product Unique Selling Point through Gamification | Garnier | L'Oréal | Wavemaker | Indonesia | Gaming, Gamification & E-Sports | Smarties Indonesia | Finalist |
| Ramadan - Playable Ad | Blibli | PT Global Digital Niaga Tbk | Wavemaker | Indonesia | Customer (CX) / User Experience (UX) & Design | Smarties Indonesia | Bronze |