Attracting thousands of submissions annually from around the globe, the Business Impact Index recognizes the best-of-the-best. Our proprietary methodology developed in collaboration with WARC, the global authority on advertising and media effectiveness, compiles the rankings using finalist and winner data from the awards programs across the globe. Search by region or company type.
The MMA SMARTIES Business Impact Index is the first and only global modern marketing index that identifies, ranks and awards top agencies, advertisers (brand owner), brands and solution providers driving significant business impact.
| Rank | Brand | Industry | Region | Points |
|---|---|---|---|---|
| 1 | Cif | Household & Domestic | Turkey | 216.6 |
| 2 | Algida | Food | Turkey | 159.8 |
| 3 | AXE | Toiletries & Cosmetics | Turkey | 147.4 |
| 4 | Solo | Household & Domestic | Turkey | 139.0 |
| 5 | Clear | Toiletries & Cosmetics | Turkey | 130.0 |
| 6 | Vodafone | Telecoms & Utilities | Turkey | 126.4 |
| 7 | Yumoş | Household & Domestic | Turkey | 102.9 |
| 8 | Elidor | Toiletries & Cosmetics | Turkey | 91.1 |
| 9 | Amazon | Retail | Turkey | 88.7 |
| 10 | Grundig | Technology & Electronics | Turkey | 82.1 |
| 11 | SuperFresh | Food | Turkey | 81.7 |
| 12 | Doritos | Food | Turkey | 81.0 |
| 13 | Fanta | Soft Drinks | Turkey | 78.3 |
| 14 | DİMES | Soft Drinks | Turkey | 77.9 |
| 15 | Akbank | Financial Services | Turkey | 76.9 |
| 16 | Unilever | Toiletries & Cosmetics | Turkey | 69.3 |
| 17 | Durex | Pharma & Healthcare | Turkey | 65.1 |
| 18 | Burger King | Retail | Turkey | 64.2 |
| 19 | Magnum | Food | Turkey | 62.5 |
| 20 | MediaMarkt | Retail | Turkey | 59.1 |
| 21 | Domestos | Household & Domestic | Turkey | 58.9 |
| 22 | adidas | Clothing & Accessories | Turkey | 56.1 |
| 23 | Lay's | Food | Turkey | 52.7 |
| 24 | Dove | Toiletries & Cosmetics | Turkey | 48.7 |
| 25 | Nescafé | Soft Drinks | Turkey | 44.1 |
| 26 | Ak Portföy Yönetimi | Financial Services | Turkey | 41.4 |
| 27 | OMO | Household & Domestic | Turkey | 40.9 |
| 28 | Pepsi | Soft Drinks | Turkey | 40.3 |
| 29 | Dyson | Technology & Electronics | Turkey | 40.1 |
| 29 | L'Oréal | Toiletries & Cosmetics | Turkey | 40.1 |
| 29 | Mastercard | Financial Services | Turkey | 40.1 |
| 29 | Samsung Galaxy | Technology & Electronics | Turkey | 40.1 |
| 33 | Olips | Food | Turkey | 36.9 |
| 34 | Signal | Toiletries & Cosmetics | Turkey | 36.7 |
| 35 | Okey | Toiletries & Cosmetics | Turkey | 36.1 |
| 36 | CarrefourSA | Retail | Turkey | 33.8 |
| 37 | Ruffles | Food | Turkey | 32.5 |
| 38 | Coca-Cola | Soft Drinks | Turkey | 32.1 |
| 39 | Carte D'Or | Food | Turkey | 30.1 |
| 40 | iGA Istanbul Airport | Transport & Tourism | Turkey | 29.2 |
| 40 | Migros | Retail | Turkey | 29.2 |
| 42 | Rexona | Toiletries & Cosmetics | Turkey | 29.0 |
| 43 | DenizBank | Financial Services | Turkey | 24.1 |
| 44 | Arçelik | Technology & Electronics | Turkey | 20.2 |
| 44 | NYX Professional Makeup | Toiletries & Cosmetics | Turkey | 20.2 |
| 46 | Decathlon | Retail | Turkey | 20.1 |
| 46 | Filli Boya | Business & Industrial | Turkey | 20.1 |
| 48 | Cornetto | Food | Turkey | 17.2 |
| 49 | Nays | Financial Services | Turkey | 16.8 |
| 50 | Allianz | Financial Services | Turkey | 16.4 |
| 51 | Knorr | Food | Turkey | 16.2 |
| 51 | Turkcell | Telecoms & Utilities | Turkey | 16.2 |
| 53 | ING Bank | Financial Services | Turkey | 16.0 |
| 53 | LC Waikiki | Clothing & Accessories | Turkey | 16.0 |
| 53 | Nogger | Food | Turkey | 16.0 |
| 56 | Atelier Gelarto | Food | Turkey | 15.0 |
| 57 | sahibinden.com | Retail | Turkey | 12.6 |
| 58 | BMW | Automotive | Turkey | 12.2 |
| 59 | Bilyoner | Leisure & Entertainment | Turkey | 12.0 |
| 59 | Yapı Kredi | Financial Services | Turkey | 12.0 |
| 59 | Yataş | Household & Domestic | Turkey | 12.0 |
| 62 | İşbank | Financial Services | Turkey | 9.0 |
| 63 | OBSESSO | Soft Drinks | Turkey | 8.4 |
| 64 | Beko | Technology & Electronics | Turkey | 8.2 |
| 64 | Nesine.com | Leisure & Entertainment | Turkey | 8.2 |
| 64 | Turkish Airlines | Transport & Tourism | Turkey | 8.2 |
| 67 | Bayer | Pharma & Healthcare | Turkey | 8.0 |
| 67 | Boyner | Retail | Turkey | 8.0 |
| 67 | Citroën | Automotive | Turkey | 8.0 |
| 67 | Gilead Sciences | Pharma & Healthcare | Turkey | 8.0 |
| 67 | Koton | Clothing & Accessories | Turkey | 8.0 |
| 67 | Lipton | Soft Drinks | Turkey | 8.0 |
| 67 | n11 | Retail | Turkey | 8.0 |
| 67 | Odeabank | Financial Services | Turkey | 8.0 |
| 67 | Pegasus Airlines | Transport & Tourism | Turkey | 8.0 |
| 67 | Peugeot | Automotive | Turkey | 8.0 |
| 67 | Uni Baby | Toiletries & Cosmetics | Turkey | 8.0 |
| 78 | Otokoç Otomotiv | Automotive | Turkey | 5.0 |
| 79 | Zer | Business & Industrial | Turkey | 4.2 |
| 80 | Bizim | Food | Turkey | 4.0 |
| 80 | Dynavit | Food | Turkey | 4.0 |
| 80 | Eti Alaska Frigo | Food | Turkey | 4.0 |
| 80 | Eti Popkek | Food | Turkey | 4.0 |
| 80 | fizy | Media & Publishing | Turkey | 4.0 |
| 80 | KazandıRio | Media & Publishing | Turkey | 4.0 |
| 80 | Monaco Chain | Clothing & Accessories | Turkey | 4.0 |
| 80 | Nestlé Damak | Food | Turkey | 4.0 |
| 80 | Oral-B | Toiletries & Cosmetics | Turkey | 4.0 |
| 80 | Türk Ekonomi Bankası | Financial Services | Turkey | 4.0 |
| 80 | Veet | Toiletries & Cosmetics | Turkey | 4.0 |
| 80 | Yamaha Motor Company | Automotive | Turkey | 4.0 |