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The State of Video & CTV
Video is now at the heart of the marketing mix
An overwhelming majority of marketers plan to increase their investment in the year ahead, seeing it as the most essential tactic for reaching audiences and driving business outcomes across the entire funnel.
Navigating the GenAI Landscape
A Practical Roadmap for Marketing Organizations
Generative AI (GenAI) may offer a transformative potential for marketing, but realizing this requires a strategic, organization-wide approach. We introduce a strategic framework, the "Need-Case Map," to guide marketers in prioritizing investments, aligning initiatives with business objectives, and maximizing impact.
State of Attribution
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Article
Where America Didn’t Stay Home Even as the Virus Spread
Tracker
Where America Is Staying Home
States that have enacted stay-at-home orders have generally seen the greatest reduction in residents’ average daily travel.
Tracker
COVID-19 Retail Impact Tracker
COVID-19 trackers for brand trend and foot traffic by brand and region.
News
U.S. Marketers Ramping Up COVID-19-Themed Commercials
Read this article to learn more about trends in COVID-19-Themed Commercials
NBCUniversal (marketing)
ESPN (marketing)
Kroger Precision Marketing
Conversant
Bluprint
Lancome
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