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The State of Video & CTV
Video is now at the heart of the marketing mix
An overwhelming majority of marketers plan to increase their investment in the year ahead, seeing it as the most essential tactic for reaching audiences and driving business outcomes across the entire funnel.
Navigating the GenAI Landscape
A Practical Roadmap for Marketing Organizations
Generative AI (GenAI) may offer a transformative potential for marketing, but realizing this requires a strategic, organization-wide approach. We introduce a strategic framework, the "Need-Case Map," to guide marketers in prioritizing investments, aligning initiatives with business objectives, and maximizing impact.
State of Attribution
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North America
North America
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North America
Infobip Announces the Opening of its U.S. Headquarters in Jersey City, New Jersey
New Office Underscores the Company’s Continued Expansion in North America
Submitter's Company:
Infobip
News Type:
Member Press Release
Article
Most Americans Say Coronavirus Outbreak Has Impacted Their Lives
Resource
National Coronavirus Response: A Road Map To Reopening
Article
COVID-19 Impact: US Traditional Ad Spending
Tracker
Introducing the Daily Travel Index
Guide
What Should US Employers Do If An Employee Is Diagnosed With Coronavirus?
Article
Here's When The Coronavirus Will Peak In Your State
Article
USA Normality Index
Americans are noticing the CV-19 progression with increasing concern.
Research
COVID-19 in the US: Consumer Insights for Businesses
Brought to you by L.E.K. Consulting's Center for Consumer Insights, in partnership with Civis Analytics
Infographic
The Impact of Coronavirus On Consumer Purchase Decisions and Behaviors
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