Global

The use of mobile proximity targeting for retail customer acquisition grows in scale and sophistication each year. Techniques span from standard geofencing to complex campaigns that combine multiple location signals, such as lat/long, wifi, and beacons, as well as layering real-time and retargeting engagements.

San Francisco, United States, 6 December 2016: Near, the leading location intelligence platform, today announced its integration with Oracle Data Cloud to make Near’s global audience data available through Oracle’s BlueKai Marketplace.

(SAN LUIS OBISPO, CA; November 14, 2016) -- The Coffee Bean & Tea Leaf, the oldest and largest privately-held specialty coffee and tea retailer in the country, has launched their new mobile application designed to improve the experience for guests. This is the first step in an omni-channel strategy that involves all customer touch points: website, mobile app, in store and at point of sale.

New York, November 9, 2016 – Videology – a leading software provider for converged TV and video advertising – today released its Q3 2016 U.S. Video At-A-Glance report. According to the report, Videology has seen a surge in programmatic enablement, as multiple TV supply sources in the open and private marketplace have made more impressions available. Since the launch of Videology’s DETV™ product, the number of impressions available to be bought on linear TV is estimated to have increased by more than 500%.