Global | Page 162 | MMA / Marketing + Media Alliance

Global

Audio/Voice

The Voice Playbook 2021

MMA, in collaboration with Isobar; Powered by Slang Labs, launches the much-awaited - The Voice Playbook. The Playbook unpacks the potential impact of Voice capturing global and Indian media insights paving the way on how marketers can win with Voice. It will throw light on insights that will help you enhance your brand-customer journey. Unfolding:

Key Takeaways:

Released: 
April, 2021
Education Section: 
Best Practices
Region: 
APAC, India, Global
News

How P&G and Lush pursue brand activism with authenticity

Less Than 13 Percent of Companies Have Mature Consumer Data Skills and Capabilities, According to new Research from MMA Global and Ernst and Young (EY)

MMA and EY leverage survey data in new Data Maturity Framework that guides marketers through the industry’s evolving data challenges 

MMA Global, the association devoted to architecting the future of marketing for CMOs, today published the findings of research that assessed the maturity of consumer data in organizations.

News Type: 
MMA Press Release

Consumer Data in Marketing: Benchmarking survey and maturity analysis for the MMA in partnership with EY

In partnership with:
Released: 
April, 2021
File Size: 
2.9 MB
Region: 
Global

Personal Data, Privacy & Smartphones: The Marketer/Consumer Disconnect

In June of 2020, Apple announced that with the introduction of iOS14, new privacy features would include consumer opt-in for permission to track.

Read the Press Release: 
AppsFlyer and MMA Survey Finds Smartphone Owners Highly Concerned About Marketers’ Use of Their Data
Released: 
March, 2021
Education Section: 
Research
Region: 
Global
News

Is Outcome-Based Marketing the Future of Media Planning?

IAS Launches First Industry-Wide Digital Ad Verification Training Program

JAKARTA, March 23, 2021 -- Integral Ad Science (IAS), a global leader in digital ad verification, has launched IAS Academy, the industry’s first globally accredited training program for digital ad verification. 

News Type: 
Member Press Release

Pages