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MMA CMO AI Transformation Summit 2024

Rockefeller Plaza, NYC
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Analytic Partners Acquires Magic Numbers to Expand Reach and Talent in Europe

Analytic Partners, the leader in Commercial Analytics, announced today that it has closed on an agreement to acquire Magic Numbers, a UK based marketing analytics firm. As part of Analytic Partners, Magic Numbers will be able to further improve its offerings and benefit from Analytic Partners’ scale, technology platforms and global presence.

Magic Numbers will remain an independent brand and will continue to build its client base. Magic Numbers will gradually be incorporated into the Analytic Partners network as the two organizations work together in transition.

Submitter's Company: 
Analytic Partners
News Type: 
Member Press Release

Beyond Gen AI: How Machine Learning Sharpens Marketing Precision

September 13, 2024

Sreeraman Thiagarajan is CEO of Agrahyah Technologies and Adjunct Professor of Digital Transformation at IIM Trichy

I was a bit taken aback when I recently heard a bank's CDO use the term "traditional AI." He was simply distinguishing it from Gen AI and LLMs. Fair enough, but with the rise of Gen AI, marketers are buzzing about how it's reinventing copy and content. However, that’s like using a nuclear reactor just to charge your phone!

The Future of CTV Ad Targeting: Trends and Innovations

September 13, 2024

Alok Pandey — VP Sales & Marketing, Xapads Media

Retail Media 2.0: Moving up the Funnel

September 13, 2024

Vijay Iyer, Director, Amazon Ads India

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