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Some of the key finding from the research are: 1) 25 - 35 years are majority of the mobile users followed by 16 - 24 age group 2) In the 16 - 24 years age category, female users were seen more active than male 3) Mobile activity increased with the location footprint of the users during the day
Submitter's Company: 
Near
Member Mention: 

Sizmek (China)

Lava Digital Group JSC

APAC
30 October, 2014 | Vietnam
APAC
13 November 2014 | Indonesia
APAC
October 15, 2015 | Indonesia
APAC
October 30, 2015 | Vietnam

The MMA India report, powered by exchange4media, (in its third year now) is based on extensive research, including the body of mobile advertising work seen in the market, the spends of large advertisers on the medium, spend numbers of top media agencies, figures from service providers, and reference conversations with other prominent mobile players.

Released: 
October, 2014
File Size: 
401 KB
Education Section: 
Region: 
APAC
September 16, 2015 | India
APAC
14 August 2015 | Shanghai, China