Agenda | MMA / Marketing + Media Alliance

Agenda

Wednesday, May 6, 2026

10:00 AM – 10:15 AM Standard

Welcome note by Moneka Khurana

Moneka Khurana
Country Head & BOD Member
MMA Global India
10:20 AM – 10:40 AM Keynote

Inaugural Keynote Address by Manish Tiwari

Manish Tiwari
Chairman & Managing Director – Nestlé India Limited & Market Head Nestlé South Asia Region
Nestlé India Limited
10:45 AM – 11:00 AM Standard

Session by Snap

Pulkit Trivedi
MMA India Board Member; Managing Director, India
Snapchat
11:05 AM – 11:20 AM Standard

Retail Media as a Revenue Engine, Not Just Media Inventory

11:25 AM – 12:00 PM Keynote

When Machines Do Marketing, What Do Marketers Do?

Vivek Gambhir
Venture Partner
Lightspeed India
12:05 PM – 12:35 PM Panel

Agentic AI marketing workflows

13:00 PM – 14:00 PM Networking

Lunch Break

14:00 PM – 14:20 PM Standard

CMO–CFO Alignment: Making Marketing Financially Accountable/ why is marketing not on the balance sheet

14:25 PM – 14:45 PM Standard

Disrupting incumbents- 9 years in the life of a venture capitalist

Kannan Sitaram
Co-Founder & Partner
Fireside Ventures
Moderator
Moneka Khurana
Country Head & BOD Member
MMA Global India
14:50 PM – 15:20 PM Panel

Creative effectiveness in the age of AI

15:25 PM – 15:55 PM Standard

AI transformation mandate for CMOs

16:00 PM – 16:15 PM Networking

Tea/Coffee Break

16:15 PM – 16:45 PM Standard

MMA EY AI Marketing Maturity Study Release

Amiya Swarup
Partner, Marketing Advisory Services
Ernst & Young LLP
Moneka Khurana
Country Head & BOD Member
MMA Global India

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