Wednesday, May 6, 2026
Advancing Marketers Ability to Create Value . MMA has a Plan
From Marketing to Market Cap: How CMOs Drive Enterprise Value
Session by Snap
From fragmentation to Integration: Full-Funnel Advertising
Retail Media 2.0 is transforming advertising by unifying fragmented touchpoints into a full-funnel, integrated strategy. This shift enables brands to drive seamless engagement and measurable impact from awareness to purchase
When Machines Do Marketing, What Do Marketers Do?
Winning Attention in the Age of AI - Why context, intent and trust matter more than ever
We are entering a new phase of marketing. With AI, brands can now create, personalise, and distribute content at an unprecedented scale. But as content becomes infinite, attention is no longer guaranteed — it has to be earned.
In Partnership With:
Agentic AI Marketing workflows
Lunch Break
AI transformation mandate for CMOs
MMA x Huella Report launch on Interactive CTV
Disrupting Incumbents- 9 years in the life of a venture capitalist
Creative effectiveness in the age of AI
CMO–CFO Alignment: Making Marketing Financially Accountable
Tea/Coffee Break
MMA EY AI Marketing Maturity Study Release
Thursday, May 7, 2026
Welcome Address
Modern Marketing Reckoner
Annual Report Launch: Modern Marketing Reckoner 2026 (6th edition)
The Incumbent-Insurgent Growth Playbook
Joint Initiative By
Decoding the Modern Marketing Reckoner 2026
AI-Driven Buyer Journey and Discovery
Making Economoetrics driven thinking actionable with AI
Creator Economy + Story Telling
IMPACT Soirée (By invite only)
Leadership Dialogues
6th May
In Partnership With:
With Connected TV now emerging as a foundational part of future-ready media strategy, this discussion is being designed as a candid exchange among a very select group of senior marketing leaders on how TV planning in India is evolving.
6th May
In Partnership With:
The marketing landscape is at an inflection point. Media fragmentation is intensifying, attention spans are shrinking, and the tension between short-term performance and long-term brand equity has never been sharper. At the same time, Retail Media is emerging as the bridge that finally connects brand building with measurable business growth. And AI is fundamentally reshaping how marketers plan, create, and optimise campaigns across the funnel
7th May
In Partnership With:
This conversation will bring together a select group of senior marketing leaders to exchange perspectives on how brands can stand out in an increasingly fragmented and choice-rich environment ,through sharper creative choices, stronger multi-screen journeys, deeper relevance for Bharat, and a more integrated approach to brand and performance
