Agenda | MMA / Marketing + Media Alliance

Agenda

Wednesday, May 6, 2026

10:00 AM – 10:15 AM Standard

Advancing Marketers Ability to Create Value . MMA has a Plan

Rohit Dadwal
CEO, MMA APAC | Global Head of SMARTIES WW and BOD Asia Pacific
MMA APAC
10:20 AM – 10:40 AM Keynote

From Marketing to Market Cap: How CMOs Drive Enterprise Value

Manish Tiwari
Chairman & Managing Director – Nestlé India Limited & Market Head Nestlé South Asia Region
Nestlé India Limited
10:45 AM – 11:00 AM Standard

Session by Snap

Pulkit Trivedi
MMA India Board Member; Managing Director, India
Snapchat
11:05 AM – 11:20 AM Standard

From fragmentation to Integration: Full-Funnel Advertising

The evolution from fragmented to integrated advertising marks a pivotal shift in marketing strategy. Retail Media 2.0 channels enable brands to drive engagement across the entire funnel while connecting previously isolated touchpoints. This holistic approach replaces disjointed campaigns with unified strategies that deliver measurable impact from awareness through purchase.

11:25 AM – 11:45 AM Keynote

When Machines Do Marketing, What Do Marketers Do?

Vivek Gambhir
Venture Partner
Lightspeed India
11:50 AM – 12:10 PM Standard

Regional Media By Inshorts

12:15 PM – 12:45 PM Panel

Agentic AI Marketing workflows

13:00 PM – 14:00 PM Networking

Lunch Break

14:00 PM – 14:20 PM Standard

CMO–CFO Alignment: Making Marketing Financially Accountable

Gunjan Khetan
MMA India Board Member; Director, Marketing
Perfetti Van Melle India
Sunita Bangard
MMA India Board Member; Group Head - Consumer Insights and Brand Development
Aditya Birla Group
14:25 PM – 14:50 PM Standard

MMA x Huella Report launch on Interactive CTV

14:55 PM – 15:15 PM Standard

Disrupting Incumbents- 9 years in the life of a venture capitalist

Kannan Sitaram
Co-Founder & Partner
Fireside Ventures
Moderator
Moneka Khurana
Country Head & BOD Member
MMA Global India
15:20 PM – 15:50 PM Panel

Creative effectiveness in the age of AI

15:55 PM – 16:25 PM Standard

AI Transformation Mandate for CMOs

16:25 PM – 16:40 PM Networking

Tea/Coffee Break

16:40 PM – 17:10 PM Standard

MMA EY AI Marketing Maturity Study Release

Moneka Khurana
Country Head & BOD Member
MMA Global India
Sandeep Pandey
CEO & Co-Founder
Skewb Analytics Private Limited
Saakshi Verma Menon
Chief Marketing Officer, India Foods
PepsiCo

Our Partners