Agenda | MMA / Marketing + Media Alliance

Agenda

Wednesday, May 6, 2026

10:00 AM – 10:15 AM Standard

Advancing Marketers Ability to Create Value . MMA has a Plan

Rohit Dadwal
CEO, MMA APAC | Global Head of SMARTIES WW and BOD Asia Pacific
MMA APAC
10:20 AM – 10:40 AM Keynote

From Marketing to Market Cap: How CMOs Drive Enterprise Value

Manish Tiwari
Chairman & Managing Director – Nestlé India Limited & Market Head Nestlé South Asia Region
Nestlé India Limited
10:45 AM – 11:00 AM Standard

Session by Snap

Pulkit Trivedi
MMA India Board Member; Managing Director, India
Snapchat
11:05 AM – 11:20 AM Standard

Retail Media as a Revenue Engine, Not Just Media Inventory

11:25 AM – 11:45 AM Keynote

When Machines Do Marketing, What Do Marketers Do?

Vivek Gambhir
Venture Partner
Lightspeed India
11:50 AM – 12:10 PM Standard

Regional Media By Inshorts

12:15 PM – 12:45 PM Panel

Agentic AI Marketing workflows

13:00 PM – 14:00 PM Networking

Lunch Break

14:00 PM – 14:20 PM Standard

CMO–CFO Alignment: Making Marketing Financially Accountable

14:25 PM – 14:50 PM Standard

MMA x Huella Report launch on Interactive CTV

14:55 PM – 15:15 PM Standard

Disrupting Incumbents- 9 years in the life of a venture capitalist

Kannan Sitaram
Co-Founder & Partner
Fireside Ventures
Moderator
Moneka Khurana
Country Head & BOD Member
MMA Global India
15:20 PM – 15:50 PM Panel

Creative effectiveness in the age of AI

15:55 PM – 16:25 PM Standard

AI Transformation Mandate for CMOs

16:25 PM – 16:40 PM Networking

Tea/Coffee Break

16:40 PM – 17:10 PM Standard

MMA EY AI Marketing Maturity Study Release

Amiya Swarup
Partner, Marketing Advisory Services
Ernst & Young LLP
Moneka Khurana
Country Head & BOD Member
MMA Global India
Sandeep Pandey
CEO & Co-Founder
Skewb Analytics Private Limited
Saakshi Verma Menon
Chief Marketing Officer, India Foods
PepsiCo

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