Overview | MMA / Marketing + Media Alliance

Business Impact Index

The MMA SMARTIES Business Impact Index is the first and only global mobile marketing index that identifies, ranks and awards top agencies, advertisers (brand owner), brands and technology enablers driving significant business impact through modern marketing. (In partnership with WARC).

Attracting thousands of submissions annually from around the globe, the Business Impact Index recognizes the best-of-the-best. Our proprietary methodology developed in collaboration with WARC, the global authority on advertising and media effectiveness, compiles the rankings using finalist and winner data from the awards programs across the globe. Search by region or company type.

The MMA SMARTIES Business Impact Index is the first and only global modern marketing index that identifies, ranks and awards top agencies, advertisers (brand owner), brands and solution providers driving significant business impact.

In partnership with:

Warc

Business Impact Index

Top Media Agencies

Global 2024

Top 10 ranking

Points by company

Full results

Rank Media Agency Region Points
1 Mindshare Global 1373.2
2 EssenceMediacom Global 1123.6
3 Wavemaker Global 709.0
4 PHD Global 694.4
5 OMD Global 624.5
6 Spark Foundry Global 456.5
7 Zenith Global 405.9
8 UM Global 377.4
9 OpenMind Global 323.1
10 Initiative Global 300.8
11 GroupM Global 281.5
12 MEDIAPLUS Global 239.6
13 Starcom Global 208.6
14 Publicis Media Global 202.5
15 Havas Media Global 197.0
16 Carat Global 177.3
17 T&P Global 104.6
18 OMG Global 92.2
19 Soko Global 80.5
20 Hearts & Science Global 75.9
21 IPG Mediabrands Global 38.2
22 Magna Global 28.2
23 Fresh AF Global 20.1
24 Media Impact Global 16.7
25 PION3ERS Global 16.2
26 the7stars Global 8.3
27 midios Global 8.1
28 OPN Forte Global 8.0
29 Ureka Media Global 4.4
30 Rain the Growth Agency Global 4.3
31 Havas Market Global 4.2
35 Leverate Group Global 4.0
34 LOGAN Global 4.0
36 Neodigital Global 4.0
32 OPNForte Global 4.0
32 Sparkle Medya Global 4.0