MMA Smarties Business Impact Index - Rankings Detail | MMA / Marketing + Media Alliance

MMA Smarties Business Impact Index - Rankings Detail

Top Media Agencies Global 2024

GroupM

Overall rank

#11

Points

281.5

Awards won

24

Finalists

4

Region
Global
Best in Show 0
Gold 6
Silver 11
Bronze 7
Finalist 4

Campaigns and Awards 2024

Campaign Name Brand Advertiser Agency Location Category Awards Program Awards Won
Crossing the "T's" in CTV JioCinema Network18 GroupM India Connected TV Smarties APAC Gold
Crossing the "T's" in CTV JioCinema Network18 GroupM India Connected TV Smarties India Finalist
Ek Aur Pehchaan Cargill Cargill GroupM India Brand Purpose / Activism Smarties India Finalist
The Avon Effect: Influencing a Nation's Beauty Avon Natura &Co GroupM Philippines Creator / Influencer / Celebrity Marketing Smarties Philippines Finalist
BONAFONT AGUAS FRESCAS BONAFONT Danone GroupM Mexico Product / Service Launch | Product and / or Service Launch Smarties Hispanic Latam Bronze, Finalist
adidas Originals Trefoil A pair of classics with a thousand echoes adidas Originals adidas GroupM China Cross Platform - All media Smarties China Bronze
Coca-Cola Y3000 - 3000 Years in the Future, Imagination Without Boundaries Coca-Cola The Coca-Cola Company GroupM China AI Marketing | Brand Experience Smarties China Gold, Bronze
Coca-Cola's incredible summer release event Coca-Cola The Coca-Cola Company GroupM China Creator/ Influencer Marketing Smarties China Silver
Data Fusion Brings Actual Business Results to Brands Coca-Cola The Coca-Cola Company GroupM China Data Insights Smarties China Gold
Turning Gameplay into Foreplay Durex Reckitt GroupM China Gaming, Gamification & E-Sports | Social Impact Marketing Smarties China Gold, Bronze
FOTILE Customized Data and AI Empowerment, Scientifically Creates New Tactics for Low-frequency Durable Products FOTILE FOTILE GroupM China Data Insights Smarties China Silver
Chunyue Soda: Add a Little Balance After Meals Ice Dew The Coca-Cola Company GroupM China Data Insights Smarties China Bronze
Drink Minute Maid during the Chinese New Year, every village loves this flavor Minute Maid The Coca-Cola Company GroupM China Cultural Innovation/Innovation/Brand Crossover Smarties China Silver
All Roads Lead to Nike Sportchella Nike Nike GroupM China Cross Platform - Digital only | CX Marketing Smarties China Silver (2)
PlayStation Playmakers Gathering Stars to Play the Next Generation PlayStation Sony GroupM China Gaming, Gamification & E-Sports Smarties China Silver
Late-Night Encore Haidilao Haidilao GroupM China Brand Experience Smarties China Silver
Rainbow Candy Theme Marketing: Jump into the rainbow and eat the rainbow Skittles Mars GroupM China Brand Experience | O2O / New Retail / Innovative Sales Channels Smarties China Silver, Bronze
Snapdragon: Hear the Difference Snapdragon Qualcomm GroupM China AI Marketing | Experimental / Innovation Technology Smarties China Silver (2)
Lullaby Podcast Series Sofy Unicharm GroupM China Social Impact Marketing Smarties China Bronze
A bottle of 82-year-old Sprite is no longer a joke Sprite The Coca-Cola Company GroupM China CX Marketing | Product / Service Launch | Social Impact Marketing Smarties China Gold (2), Silver