Top Media Agencies Global 2024
OMD
Overall rank
#5
Points
624.5
Awards won
43
Finalists
30
Best in Show
0
Gold
12
Silver
12
Bronze
19
Finalist
30
Campaigns and Awards 2024
| Campaign Name | Brand | Advertiser | Agency | Location | Category | Awards Program | Awards Won |
|---|---|---|---|---|---|---|---|
| McDonald’s unlock RMN power with GrabAds | McDonald's | McDonald's | OMD | Indonesia | O2O / New Retail / Innovative & New Tech Sales Channels | Smarties APAC | Finalist |
| Free Calls to Santa powered by GenerativeAI | Telstra | Telstra | OMD | Australia | AI-Powered Audience Engagement |Innovative Use of AI in Advertising | Smarties APAC | Gold (2) |
| Free Calls to Santa powered by GenerativeAI | Telstra | Telstra | OMD | Australia | Innovative Use of AI in Advertising | Smarties X | Gold |
| Deals Saved in Time | McDonald's | McDonald's | OMD | UK | Cross Digital Media Marketing | Smarties Europe | Gold |
| Doritos Silent | Doritos | PepsiCo | OMD | UK | WEB 3.0 Technologies Marketing | AI-Driven Creative Excellence | Smarties Europe | Gold (2) |
| Doritos'lu Tarifler | Doritos | PepsiCo | OMD | Turkey | Brand Experience | Smarties Europe | Finalist |
| Every Movie is Crispy with Lay’s | Lay's | PepsiCo | OMD | Turkey | Omnichannel Marketing | Smarties Europe | Finalist |
| Pepsi x K?zlarSoruyor | Pepsi | PepsiCo | OMD | Turkey | Innovative Use of AI in Advertising | Personalization | AI-Powered Audience Engagement | Smarties Europe | Bronze, Finalist (2) |
| Ronald McDonald House in Roblox | McDonald's | McDonald's | OMD | UK | Brand Purpose / Activism | Social Impact Marketing | Smarties Europe | Silver (2) |
| Ruffles Replay | Ruffles | PepsiCo | OMD | Turkey | Diversity? & ?Inclusion | Smarties Europe | Bronze |
| The Great Transformation of Pepsi | Pepsi | PepsiCo | OMD | Turkey | Omnichannel Marketing | Brand Experience | Creator / Influencer / Celebrity Marketing | Smarties Europe | Silver, Finalist (2) |
| TurboKaddy | Kaufland | Schwarz Gruppe | OMD | UK | Instant Impact / Promotion | Gaming, Gamification & E-Sports | Smarties Europe | Gold, Silver |
| Competitors Hate This Trick: Hacking Yourself | REWE | REWE Group | OMD | Germany | Connected TV | Smarties DACH | Silver |
| Hacking The Outrage: How To Sell Cars Online fast | Dacia | Renault | OMD | Germany | Social Media Marketing | Creator / Influencer / Celebrity Marketing | Smarties DACH | Finalist (2) |
| More German Goes Not | Ring | Amazon | OMD | Germany | Cross Digital Media Marketing | Smarties DACH | Silver |
| Realtime DCO - McDonald's Hamburger CHF1 at EURO24 | McDonald's | McDonald's | OMD | Switzerland | Instant Impact / Promotion | Data Insights / Contextual Marketing | O2O / New Retail / Innovative & New Tech Sales Channels | Smarties DACH | Bronze, Finalist (2) |
| #UpgradeCerahMu with NIVEA Super 10 Vitamin Body | Nivea | Beiersdorf | OMD | Indonesia | Social Media Marketing | Smarties Indonesia | Bronze |
| Break the Taboo: Every Scar Has A Story | Hansaplast | Beiersdorf | OMD | Indonesia | Personalization | Smarties Indonesia | Silver |
| Keluarga Hansaplast Makes Wound Care Fun | Hansaplast | Beiersdorf | OMD | Indonesia | Brand Purpose / Activism | Brand Experience | Smarties Indonesia | Finalist (2) |
| McDonald’s unlock RMN power with GrabAds | McDonald's | McDonald's | OMD | Indonesia | Customer Journey Marketing - Lead Generation / CRM | Smarties Indonesia | Finalist |
| Telkomsel Lite, Dibawa Rileks Aja | Telkomsel | Government of Indonesia | OMD | Indonesia | Gaming, Gamification & E-Sports | Smarties Indonesia | Finalist |
| MCDONALD'S WINS WITH CHRISTMAS CHICKEN MCDO | McDonald's | McDonald's | OMD | Philippines | Product and / or Service Launch | Smarties Philippines | Gold |
| Dacia Spring 4KM 1 TL | Dacia | Renault | OMD | Turkey | Product and / or Service Launch | Smarties Turkey | Gold |
| Doritos'la Güzel Oluyor | Doritos | PepsiCo | OMD | Turkey | Social Media Marketing | WEB 3.0 Technologies Marketing | Customer (CX) / User Experience (UX) & Design | Smarties Turkey | Gold (2), Finalist |
| Doritos'lu Tarifler | Doritos | PepsiCo | OMD | Turkey | Cross Digital Media Marketing | Brand Experience | Smarties Turkey | Silver, Bronze |
| Every Movie is Crispy with Lay’s | Lay's | PepsiCo | OMD | Turkey | Omnichannel Marketing | Brand Experience | Smarties Turkey | Silver, Bronze |
| Kazand?Rio In-house CDP Project | Kazand?Rio | PepsiCo | OMD | Turkey | Customer Journey Marketing - Lead Generation / CRM | Data Insights / Contextual Marketing | Smarties Turkey | Finalist (2) |
| Mercedes Dolby // Digital Turbine & Spotify | Mercedes-Benz | Mercedes-Benz Group | OMD | Turkey | Customer (CX) / User Experience (UX) & Design | Smarties Turkey | Finalist |
| Renault CLIO - Power of Voice | Renault | Renault | OMD | Turkey | WEB 3.0 Technologies Marketing | Smarties Turkey | Finalist |
| Ruffles Hunger | Ruffles | PepsiCo | OMD | Turkey | Gaming, Gamification & E-Sports | Smarties Turkey | Finalist |
| Ruffles Replay | Ruffles | PepsiCo | OMD | Turkey | Diversity? & ?Inclusion | Smarties Turkey | Bronze |
| Varsa Ruffles Maça Var?z | Ruffles | PepsiCo | OMD | Turkey | Omnichannel Marketing | Smarties Turkey | Bronze |
| Zain KSA - 5G | Zain | Zain | OMD | Saudi Arabia | Performance Marketing | Integrated Ecommerce Innovation | Smarties KSA | Silver, Bronze |
| Drive It Big With CTV | Nissan | Nissan | OMD | United Arab Emirates | Cross Digital Media Marketing | Smarties MENA | Bronze |
| World Minifootball - RAKTDA | Ras al Khaimah Tourism Development Authority | Government of United Arab Emirates | OMD | United Arab Emirates | Omnichannel Marketing | Smarties MENA | Finalist |
| Ruffles Replay | Ruffles | PepsiCo | OMD | Turkey | Brand Purpose / Activism | Diversity? & ?Inclusion | Smarties MEA | Bronze (2) |
| Doritos'lu Tarifler | Doritos | PepsiCo | OMD | Turkey | Brand Experience | Omnichannel Marketing | Smarties MEA | Bronze, Finalist |
| Every Movie is Crispy with Lay’s | Lay's | PepsiCo | OMD | Turkey | Omnichannel Marketing | Brand Experience | Smarties MEA | Bronze, Finalist |
| Pepsi x K?zlarSoruyor | Pepsi | PepsiCo | OMD | Turkey | Personalization | AI-Powered Audience Engagement | Innovative Use of AI in Advertising | Smarties MEA | Bronze (3) |
| Doritos'la Güzel Oluyor | Doritos | PepsiCo | OMD | Turkey | Social Media Marketing | Creator / Influencer / Celebrity Marketing | Smarties MEA | Bronze, Finalist |
| Kazand?Rio In-house CDP Project | Kazand?Rio | PepsiCo | OMD | Turkey | Customer Journey Marketing - Lead Generation / CRM | Data Insights / Contextual Marketing | Smarties MEA | Gold, Silver |
| Ruffles Hunger | Ruffles | PepsiCo | OMD | Turkey | Creator / Influencer / Celebrity Marketing | Smarties MEA | Finalist |
| Varsa Ruffles Maça Var?z | Ruffles | PepsiCo | OMD | Turkey | Omnichannel Marketing | Smarties MEA | Finalist |
| The Great Transformation of Pepsi | Pepsi | PepsiCo | OMD | Turkey | Omnichannel Marketing | Smarties MEA | Finalist |
| Çerezza Dev'le Bitmek Bilmeyen Lezzet | Cerezza | PepsiCo | OMD | Turkey | Product and / or Service Launch | Smarties MEA | Finalist |
| Get-M-All – The MyMcDonald’s Loyalty Game | McDonald's | McDonald's | OMD | Germany | Customer Journey Marketing - Lead Generation / CRM | Smarties DACH | Silver |
| Lay's x KFC... Worth The Wait | Lay's | PepsiCo | OMD | United Arab Emirates | Product and / or Service Launch | Omnichannel Marketing | Smarties MEA | Bronze, Finalist |