Overview | MMA / Marketing + Media Alliance

Business Impact Index

The MMA SMARTIES Business Impact Index is the first and only global modern marketing index that identifies, ranks and awards top agencies, advertisers (brand owner), brands and technology enablers driving significant business impact through modern marketing. (In partnership with WARC).

Attracting thousands of submissions annually from around the globe, the Business Impact Index recognizes the best-of-the-best. Our proprietary methodology developed in collaboration with WARC, the global authority on advertising and media effectiveness, compiles the rankings using finalist and winner data from the awards programs across the globe. Search by region or company type.

The MMA SMARTIES Business Impact Index is the first and only global modern marketing index that identifies, ranks and awards top agencies, advertisers (brand owner), brands and solution providers driving significant business impact.

In partnership with:

Warc

Business Impact Index

Top Agency networks

LATAM 2019

Top 10 ranking

Points by company

Full results

Rank Agency network Region Points
1 Wunderman Thompson LATAM 188.7
2 BBDO Worldwide LATAM 115.2
3 DPZ LATAM 90.6
4 Ogilvy LATAM 62.5
5 McCann Worldgroup LATAM 54.6
6 Mirum LATAM 50.3
7 IPG Mediabrands LATAM 24.3
8 DDB Worldwide LATAM 20.3
9 Universal McCann LATAM 16.2
10 Publicis Worldwide LATAM 12.2
10 Spotify LATAM 12.2
10 VMLY&R LATAM 12.2
13 MediaCom LATAM 10.1
14 Alphabet LATAM 8.1
15 iProspect LATAM 6.1
16 FCB LATAM 4.1
16 Starcom LATAM 4.1