Overview | MMA / Marketing + Media Alliance

Business Impact Index

The MMA SMARTIES Business Impact Index is the first and only global mobile marketing index that identifies, ranks and awards top agencies, advertisers (brand owner), brands and technology enablers driving significant business impact through modern marketing. (In partnership with WARC).

Attracting thousands of submissions annually from around the globe, the Business Impact Index recognizes the best-of-the-best. Our proprietary methodology developed in collaboration with WARC, the global authority on advertising and media effectiveness, compiles the rankings using finalist and winner data from the awards programs across the globe. Search by region or company type.

The MMA SMARTIES Business Impact Index is the first and only global modern marketing index that identifies, ranks and awards top agencies, advertisers (brand owner), brands and solution providers driving significant business impact.

In partnership with:

Warc

Business Impact Index

Top Agency Networks

Europe 2021

Top 10 ranking

Points by company

Full results

Rank Agency Network Region Points
1 Mindshare Worldwide Europe 285.9
2 Wunderman Thompson Europe 181.9
3 Havas Media Group Europe 156.3
4 OMD Worldwide Europe 127.0
5 Dentsu International Europe 120.4
6 MediaCom Europe 98.2
7 Wavemaker Europe 74.7
8 VMLY&R Europe 41.3
9 Publicis Worldwide Europe 39.0
10 AdX Holding B.V Europe 32.3
11 Starcom Europe 25.4
12 Ogilvy Europe 24.7
13 DDB Worldwide Europe 16.0
14 The&Partnership Europe 8.5
15 IPG Mediabrands Europe 8.4
16 GroupM Europe 6.3
16 TBWA Worldwide Europe 6.3
18 Nays Europe 4.3
19 Grey Group Europe 4.0
19 Performics Europe 4.0
21 PHD Worldwide Europe 2.1