India

E-commerce Council

The council has prioritised the following key areas to work on :

Build overall understanding of the ecosystem and to address cluster-specific issues
Capability building in Omni Channel Marketing
Streamline ecosystem through building a common vocabulary and industry standards

Key Insights:

The E-commerce council seeks to help marketers develop a comprehensive understanding of the E-commerce landscape and new growth drivers in the ecosystem.

Hansa Customer Equity Pvt Ltd

ICICI Bank Ltd.

L’Oreal India Pvt Ltd

Connecting through Voice: How Marketers can Use Voice Tech to Augment Brands

February 22, 2021

There are now apps and desktop widgets that remind us to drink water periodically. Our smart watches help us breathe well and breathe right. These are telling tales about how busy we are and how technology comes to help us live a better life.

Every technology advancement has held true of the first principle, that it must make our life easy and better. AI enabled voice technology checks all the right boxes when it comes to helping us lead a better life.

Voice for Bharat: Building Smart Solutions for ‘Not So Smart’ Phones

February 22, 2021

Member Company:

GroupM Media India Pvt. Ltd

With rural spending overtaking urban markets due to higher agricultural incomes, and decent rain and government stimulus harbouring hope of a faster bounce back, 2020 maybe a year of rural markets in India.

There is a clear rise in demand from Rural India due to the large number of migrant labourers going back home and thus fuelling the demand at a rate higher than before. Thus, there is no surprise that consumer companies are focussing their spending on rural markets with promotions, products and offers.