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Geetanshi Singh
Marketing Lead
JioAds
“

MMA DATA Unplugged India | 3rd Edition - Attendee

The 3rd edition of MMA Data Unplugged delivered profound exploration of AI and ML, offering valuable insights into their potential future impact. The event provided in-depth analysis that enhanced an understanding of the dynamic landscape of these technologies. I eagerly anticipate future editions, hoping for continued enlightening perspectives on emerging trends in the field.

”
Prasad Kothari
Head of Data Science and AI
Hansa Cequity
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MMA DATA Unplugged India | 3rd Edition - SPEAKER

Congratulations on such a wonderful & successful event with diverse opinions and backgrounds. It was great chatting with everyone and sharing our thoughts on AI.

”
Apoorv Sood
Vice President Of Global Business Development and Partnerships
Webengage
“

MMA DATA Unplugged India | 3rd Edition - SPEAKER

Thank you MMA team for the lovely event and curating an amazing panel.

I had a great time and met some amazing people.

”
Tejas Bakre
Partner, Data & Analytics, Technology Consulting
EY
“

MMA DATA Unplugged India | 3rd Edition - SPEAKER

Thank you for giving this opportunity. Truly thank the team at MMA and everyone involved to provide a platform to express our views. It was well managed and co-ordinated event with many insights coming in for AI in marketing.

The work done by MMA is fantastic and looking forward for more and more collaboration.

 

”

The Need For an Indian App Store

December 6, 2023

Authored by: Akash Dongre, Co-founder, CPO, Indus Appstore

In the tapestry of India's digital landscape, the call for an indigenous app store resonates louder than ever. The current scenario paints a picture of an app economy in flux, where global giants dominate, but local nuances remain largely unaddressed.

Attribution
Content Marketing
Data
ROI

Four Tips for Mastering Performance Marketing

November 28, 2023

Businesses are constantly seeking ways to optimize their strategies and boost return on investment. One crucial aspect of this optimization process is mastering tracking and attribution in performance marketing. Effectively measuring and attributing the success of your campaigns can significantly enhance your marketing efforts.

Here are four tips to help you navigate the world of performance marketing. This is by Shashi Bhushan Singh, Founder & Director, Shisham Digital which specializes in performance marketing with audience intelligence at the core and global offices.

AI

[India] State of AI in Marketing

In an era characterized by exponential technological advancement, the integration of Artificial Intelligence (AI) into marketing strategies stands as a pivotal force driving innovation and reshaping the landscape of consumer engagement. As we navigate through this dynamic intersection of technology and marketing, understanding the evolving state of AI in this realm becomes not just essential but transformative.

Released: 
November, 2023
Education Section: 
Perspectives, Research, Trends Reports
Region: 
APAC, India, Global

Amazon Ads (India)

The AI Council

[A] Communities:

The AI Council represents a very tight community, composed of members from across members - Agency, Publishers, Tech Enablers, and more. Community engagement to identify new and emerging opportunities and tackle challenges

[B] Research & Insights:

As a part of the AI Council, members now have access to cutting-edge frameworks and surveys

The MMA AI Council is on a mission to Advance Marketers’ Ability to Deliver Value. It aims to advance AI’s role in marketing through its expert consortiums and think tanks.

Potential of Generative AI in Marketing and Advertising

October 23, 2023

Authored by Rajiv Dingra, Founder & CEO, ReBid

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