Xapads recently launched a transformative Connected TV (CTV) report in collaboration with YouGov. It is set to revolutionize how marketers engage with audiences in the rapidly evolving landscape of streaming advertising.
Today’s sports sponsorships are far from the original logo slap. Sponsorship is now a highly effective channel for growing brands through authentic consumer engagement and experiences. Simply put, sponsorship can hit consumers’ passion points unlike any other form of marketing and create new connection points for brands.
