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Global

Brandnomics: The Science Behind Brand-Driven Financial Growth

Wednesday, June 12, 2024 - 11:00am to 12:00pm EDT

The challenge of balancing between brand and performance is probably as old as marketing itself. While many marketers realize that both are essential for a successful marketing strategy, they usually find it challenging to align internally behind a common approach and common understanding of how these two marketing approaches drive growth. We will explore these approaches and highlight specific case studies, including results that show how brand favorables activate at a 6x rate versus non-favorables.
Region: 
Global
Speakers: 
Kevin Howard
Executive Director, Growth Marketing & Innovation
Ally Financial Inc.
Kay Vizon
Media Director, Kroger
MMA Media & Data Board Chair
Vassilis Bakopoulos
SVP – Head of Industry Research
Marketing + Media Alliance
Watch the Webinar:

The State of Multi-Touch Attribution 2024

Wednesday, June 5, 2024 - 11:00am to 12:00pm EDT

MTA
Our 9th annual State of Multi-Touch Attribution study sheds light on the latest trends, challenges, and opportunities in marketing measurement. Explore budget allocation trends, strategic priorities, measurement pain points, the evolution of MTA, and the impact of AI on attribution.
Region: 
Global
Speakers: 
Vassilis Bakopoulos
SVP – Head of Industry Research
Marketing + Media Alliance
Watch the Webinar:

tvScientific

MMA IMPACT India 2024 | Mumbai Edition - Kunal Aman | Speaker

 

"Speaking at MMA IMPACT was a thoroughly enjoyable experience – the event brought together Marketers, Agencies, and Tech companies under one roof, amplifying the exchange of ideas, fostering collaborative growth and innovation in the industry .I am hoping the conversations pushed boundaries and inspired new perspectives that resonate far beyond the event itself.”

Kunal Aman
Director – Marketing & Communications, India & META
SAS
Report

2024 Annual State of Attribution Marketer Benchmark Report

Our annual study shows that marketers in 2024 are more optimistic, but prioritize measurable outcomes over expanding media budgets and reach.

MMA IMPACT India 2024 | Delhi Edition - Vivek Ballabh | Speaker

 

I had the pleasure of being part of an absolutely fascinating panel discussion, on the impact of AI in Programmatic Advertising organised by MMA Global! 
 
As the moderator, I had the pleasure of navigating through some amazing insights coming from some of the best minds in the industry. 
 
A big thank you to my brilliant fellow panellists, who brought in perspectives specific to their brands and platforms. 
Rajiv Dubey Gunjan Khetan Vishal Singh Gandharv Sachdeva Pratik Udeshi 
 
A big shout out to MMA Global for organising this event and inviting me for a session. 

Vivek Ballabh
SVP, Growth Solutions
Performics

MMA IMPACT India 2024 | Delhi Edition - Pradyumn Pasari

 

Last week I had an amazing opportunity to talk to industry stalwarts on how AI is and will be shaping marketing, at the MMA Global Impact India Event! It was exhilarating to see the excitement and belief on adopting AI across organizations.  

The panel discussion with Chandan Mukherji, Parthasarathy M A, Dhruv Dhawan, Pratik Mukherjee, Moneka Khurana and Venkata Susmita B. was a delight. 

Pradyumn Pasari
Growth strategy & planning
HP Inc

MMA IMPACT India 2024 | Delhi Edition - Rahul Joshi | Speaker

 

"I recently had the privilege of speaking at the MMA Global India event in Gurugram. Kudos to MMA Global India for organising such a remarkable event. The exchange of ideas and discussions about the future of AI and its role in our Digital Advertising ecosystem were truly inspiring. 
 

Rahul Joshi
National Sales Director - India
Silverpush

MMA IMPACT India 2024 | Delhi Edition - Gandharv Sachdeva | Speaker

 

Recently, I had the privilege of being part of a distinguished panel at the hashtag#MMAImpact, Delhi Chapter.  
My compliments to MMA Global India for weaving together the best ideas, emerging trends, and thought leadership into a perfect blend of proven strategies and groundbreaking innovations in the field of AI and programmatic advertising. 
Excited for the bright days that lie ahead for our industry!

Gandharv Sachdeva
Country Head - India
Hybrid

MMA IMPACT India 2024 | Delhi Edition - Rajiv Dubey | Speaker

 

Had an amazing time at the MMA Global APAC event learning about new trends in programmatic advertising with AI! Thanks to Vivek Ballabh  for moderating the discussions so well and keeping us on track. Huge shoutout to Lloyd Pereira and Moneka Khurana for organizing such a fantastic learning experience. Special thanks to Vishal Singh  for sharing the post and highlighting the value of this event. Excited to implement these learnings in my work! #ai #marketing #media #advertising #brandmanagement #dabur #fmcg #programatic

Rajiv Dubey
VP Marketing
Dabur India Limited

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