Global

State of Data Privacy - Three Schools of Privacy and the Rise of PETs in the Age of AI

In collaboration with AppsFlyer, MMA Global embarked on a thorough benchmarking study to explore the complex landscape of Data Privacy. Engaging 150 senior marketers across various sectors, the study provides a view of the current state and future trajectory of Data Privacy and introduces a new comprehensive framework to approach privacy as a source of competitive advantage.

Released:

January, 2024

Education Section:

Benchmark Studies, Research, Trends Reports

Region:

Global

News

U.S. Marketers Missing Ad, Branding Benefits Of Privacy Regulations

Marketers continue to focus on increasing the value and volume of their data, but are still hindered by issues of quality and speed.

Event

Join MMA @ Ai4, the largest AI business Event

August 12-14, MGM Grand, Las Vegas

Join MMA as it leads the marketing track at Ai4 2024, the largest AI business event brought to you by MMA's AI Leadership Coalition

Xapads Media expands business in China, Appoints Huang Xu as Country Head

Xapads Media, India’s leading programmatic Ad-tech platform has announced its foray in the China market and has appointed industry veteran Huang Xu as the Country Head. Building upon established connections and fruitful partnerships in China, the company aims to extend its presence by establishing a local office. The ad-tech firm’s expansion plan comes into effect after successfully creating a footprint in the Indian digital advertising sector and establishing operational offices in the UAE,Indonesia, US, Russia and Singapore.

News Type:

Member Press Release

MMA @ Ai4

Global

August 12-14 | MGM Grand, Las Vegas

add to calendar

Guide

Is it Real AI?

A guide by MMA's AI Leadership Coalition to help Marketers identify genuine AI solutions

Guide

AI Essentials

A framework covering key concepts for understanding and applying AI

AI

Is it Real AI?

A guide by MMA's AI Leadership Coalition to help Marketers identify genuine AI solutions

Released:

January, 2024

File Size:

815 KB

Education Section:

Definitions, Educational Documents, Guidelines

Region:

Global

AI

AI Essentials - A Guide to Understanding and Applying AI for Marketers

A Guide to understanding and applying AI for marketers, covering key AI concepts and a framework for applying AI effectively and ethically. Based on the Decoding AI for Marketers training and the MIT Press book 'The AI Conundrum'.

Released:

January, 2024

Education Section:

Definitions, Guidelines

Region:

Global

Global Adtech & Martech Trends: The Augmented Marketer

Tuesday, January 30, 2024 - 7:00am to 7:30am GMT

In a world where technology is redefining the future of marketing and advertising, staying ahead of the game isn't just an option; it's a necessity. That's why we're teaming up with ANALYTIC PARTNERS to bring together a group of industry experts who will help guide you through the labyrinth of trends and innovations.
Our lineup includes:

Region:

Europe, United Kingdom, Global