Global

Outbrain Completes the Acquisition of Teads

February 12, 2025

Member Company:

Teads

Combination Creates the Omnichannel Outcomes Platform for the Open Internet Highlights:

The combination will merge two open internet category leaders to create a unified omnichannel platform that delivers outcomes from branding to performance across all screens, including CTV, mobile and web. The new company will operate under the name Teads.

Outbrain Completes the Acquisition of Teads

February 12, 2025

Member Company:

Teads

Combination Creates the Omnichannel Outcomes Platform for the Open Internet

Highlights:

● The combination will merge two open internet category leaders to create a unified

omnichannel platform that delivers outcomes from branding to performance across all

screens, including CTV, mobile and web. The new company will operate under the name

Teads.

MIDIOS, new offline media agency for YPF

Midios has been selected by YPF as its new offline media agency after a rigorous bidding process in which leading agencies from the sector participated.

YPF, Argentina’s leading energy company and one of the most important in the country, has entrusted Midios with developing and managing its offline media strategy. This appointment represents recognition of Midios’ expertise and track record in media planning and buying, solidifying its position as a benchmark in the industry.

News Type:

Member Press Release

Mediaplus House of Communication

LiveRamp

Platformance Mena Marketing Management LLC

Bilyoner Interaktif Hizmetler A:S

Making the Most of Your MMA Global Benefits

Mar 5, 2025 · Global

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Then join Stephen Wellman, Vice President of Membership, on March 5, 2025, from 12:00 PM - 12:30 PM ET. He will present an overview of MMA Global’s member benefits, share best practices for engagement, and answer your questions live.

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Watch Now

Report : Consumer Behaviour Using Connected TV

Xapads recently launched a CTV report in collaboration with YouGov. This CTV report, backed by extensive research and data analysis, offers marketers valuable insights into viewer preferences, habits, and expectations during key occasions like Ramadan and beyond.

Highlighting trends in CTV consumption equips brands with the tools to refine their advertising strategies for enhanced reach and engagement. The findings of this CTV report have been derived from a detailed survey conducted by YouGov, examining the attitudes and behaviors of CTV users.

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Consumer Behaviour Using Connected TV Report

Consumer Engagement

Empowering Marketers with Insights into Connected TV Audience Behaviour

January 27, 2025

Xapads recently launched a transformative Connected TV (CTV) report in collaboration with YouGov. It is set to revolutionize how marketers engage with audiences in the rapidly evolving landscape of streaming advertising.