Xapads recently launched a transformative Connected TV (CTV) report in collaboration with YouGov. It is set to revolutionize how marketers engage with audiences in the rapidly evolving landscape of streaming advertising.

With the rising popularity of streaming services, understanding viewer behavior is more critical than ever. This CTV report, backed by extensive research and data analysis, offers marketers valuable insights into viewer preferences, habits, and expectations during key occasions like Ramadan and beyond. Highlighting trends in CTV consumption equips brands with the tools to refine their advertising strategies for enhanced reach and engagement.

Key highlights of the report: 

In-depth Insight: Discover who the viewers are, what they watch, and how they interact with advertisements. 

Heightened Ad Engagement: Explore viewer willingness not only to watch but actively engage with advertisements, highlighting the potential for brands to craft visually captivating and unforgettable campaigns that spur consumer action.

Strategic Channel Selection: Identify the channels that attract your target demographics, ensuring your advertising efforts align with viewer preferences for maximum impact. 

Prime Viewing Time: Determine optimal viewing times when audiences are most engaged, allows for precise targeting of your advertising strategies to enhance viewer connection and response. 

Emerging Trends & Insights: Delve into the latest developments in CTV behavior across various demographics and markets, focusing on content categories that captivate viewers and enhance brand visibility.

"We are excited to bring this comprehensive report to the market in partnership with YouGov. As the CTV landscape continues to evolve, marketers must understand their audience's behaviors and preferences. We believe this report will serve as a vital resource for brands looking to navigate this dynamic environment said Edo Fernando, Country Head-Indonesia at Xapads.

The findings of this CTV report have been derived from a detailed survey conducted by YouGov, examining the attitudes and behaviors of CTV users. The collaboration ensures that the insights delivered are robust and actionable, reflecting the latest industry trends.

The report is available for download on the Xapads website.  Marketers, brands, and industry professionals are encouraged to utilize these insights to refine their advertising strategies and foster deeper connections with their audiences.