Global

Business Impact will be at the Core of which Campaigns Take Home the Coveted Smarties

Goodyear CMO Richard Kellam Leads Nearly 30 Brand and Agency Executives Through New Judging Criteria Focused on Business Impact

Reveal Mobile, a leading innovator in monetizing location-based audience data, today announced it has been issued a U.S. patent for a groundbreaking technology that determines the specific location of a mobile device via beacon proximity activity while also predicting where the device is likely to appear next.

Gupta Replaces Dunkin’ Brands Veteran John Costello to Continue Marketer-Focused Mission

New York, US, 19 July 2017: Near, an Ambient Intelligence Platform, providing real-time information on places, people, and products, has announced its expansion in the US market with the opening of a New York office and the appointment of a General Manager for North America.

Partnering with WARC, MMA Launches Business Impact Index – and Business Impact Award -- to Identify, Rank and Award Agencies and Brands That Deliver the Highest Level of Campaign Impact

North America Smarties Launch, Plus New Awards for VR/AV and 360-Degree Video

JUICE Mobile & Factual extend partnership to launch Guaranteed Customer Targeting, providing enhanced targeting capabilities in premium environments to deliver on brand safety and transparency.