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The State of Video & CTV
Video is now at the heart of the marketing mix
An overwhelming majority of marketers plan to increase their investment in the year ahead, seeing it as the most essential tactic for reaching audiences and driving business outcomes across the entire funnel.
Navigating the GenAI Landscape
A Practical Roadmap for Marketing Organizations
Generative AI (GenAI) may offer a transformative potential for marketing, but realizing this requires a strategic, organization-wide approach. We introduce a strategic framework, the "Need-Case Map," to guide marketers in prioritizing investments, aligning initiatives with business objectives, and maximizing impact.
State of Attribution
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COVID-19 Impact: What's Happening In The TV & Smartphone Landscape
Crisis Consumption - An Insights Series Into TV, Smartphone & Audiences
Guide
Impact of COVID-19 on Consumer Behavior in Indonesia
Article
Coronavirus Will Impact Ad Spend But Could Drive Shift to Utility, E-commerce and Live-Streaming
Article
Stats Roundup: Coronavirus Impact on Marketing, Ecommerce & Advertising
Research
Coronavirus Ad Spend Impact: Buy-Side
Article
Where America Didn’t Stay Home Even as the Virus Spread
Resource
COVID-19 Mobility Insights
Gain free access to mobility insights and brick-and-mortar visitation patterns to guide your brand planning during this difficult time
Article
Video Games to Play With Your Kids That Won’t Drive You Crazy
Article
Is The Coronavirus Pandemic an Engine for The Digital Transformation?
Will the crisis fuel actually end up driving the digital transformation? Forecasts derived from the DMEXCO Trend Survey.
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