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New Survey from Canva, MMA Global Finds Senior Marketers See Creative Output as a Top Priority, Despite Investment Gaps and Shrinking Talent Pool

Creative effectiveness
Brand Building

The State of Creative Process in Marketing

We are on the cusp of a creative revolution. Conducted in partnership with Canva, and based on the input of close to 100 senior creative decision makers, MMA Global's first benchmark study on the state of creative process provides a guide for marketers looking to refine their approaches and drive increased value with their creative efforts.
Released: 
June, 2024
File Size: 
3.94 MB
Education Section: 
Benchmark Studies, Creative Effectiveness, Trends Reports
Region: 
Global
Measurement & Attribution
Personalization and CX

Debunking the Short and Long-Term Myth of Marketing

The decades-long struggle between pursuing long-term growth and achieving short-term sales is rooted in a myth. Going broad for the brand and targeted for performance is wrong. We’re challenging marketers to adopt a new audience strategy focused on the Movable Middles that optimally meets both short-term and long-term goals. Here’s how.
Released: 
June, 2024
Education Section: 
Educational Documents, Guidelines, Perspectives
Region: 
Global

tvScientific

Kunal Aman
Regional Director - Marketing
SAS
“

MMA IMPACT India 2024 | Mumbai Edition - Kunal Aman | Speaker

 

"Speaking at MMA IMPACT was a thoroughly enjoyable experience – the event brought together Marketers, Agencies, and Tech companies under one roof, amplifying the exchange of ideas, fostering collaborative growth and innovation in the industry .I am hoping the conversations pushed boundaries and inspired new perspectives that resonate far beyond the event itself.”

”
Vivek Ballabh
SVP, Growth Solutions
Performics
“

MMA IMPACT India 2024 | Delhi Edition - Vivek Ballabh | Speaker

 

I had the pleasure of being part of an absolutely fascinating panel discussion, on the impact of AI in Programmatic Advertising organised by MMA Global! 
 
As the moderator, I had the pleasure of navigating through some amazing insights coming from some of the best minds in the industry. 
 
A big thank you to my brilliant fellow panellists, who brought in perspectives specific to their brands and platforms. 
Rajiv Dubey Gunjan Khetan Vishal Singh Gandharv Sachdeva Pratik Udeshi 
 
A big shout out to MMA Global for organising this event and inviting me for a session. 

”
Pradyumn Pasari
Growth strategy & planning
HP Inc
“

MMA IMPACT India 2024 | Delhi Edition - Pradyumn Pasari

 

Last week I had an amazing opportunity to talk to industry stalwarts on how AI is and will be shaping marketing, at the MMA Global Impact India Event! It was exhilarating to see the excitement and belief on adopting AI across organizations.  

The panel discussion with Chandan Mukherji, Parthasarathy M A, Dhruv Dhawan, Pratik Mukherjee, Moneka Khurana and Venkata Susmita B. was a delight. 

”

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